Blog Posts

April 17, 2019 Posted by Pocketstop in Other

Today’s business environment relies heavily on technology. Every single keystroke can leave traces on your disks. This unwanted data not only occupies space but even leads to a reduction in the overall data quality. Dirty data filled with errors can lead to bad marketing decisions, which, in turn, may lead to financial losses.

April 16, 2019 Posted by Pocketstop in Other

No organization is perfect; every one of them is prone to crisis. While you may be prepared to deal with a lot of them, there may be some that may strike without you knowing. In 2018, there were three shootings at workplaces in the U.S. in a single day. Such events cannot be predicted and can throw all your employees …

April 15, 2019 Posted by Pocketstop in Other

With the development of modern technologies, our day-to-day lives have significantly changed, in ways that 30 or 50 years ago seemed unimaginable. In 1854, Antonio Meucci created the first voice communicating device, with Alexander Graham Bell pioneering the system of what we now call the telephone, yet the idea has been in the mind of many others years before that. …

April 12, 2019 Posted by Pocketstop in Other

In modern times customers are dictating the way retail businesses operate, as engagement from all industry actors towards improving the shopper journey has become more and more proactive. If in the past businesses would operate based on certain models to which customers had to adapt their needs, nowadays, the needs and shopping patterns of customers are the ones upon which …

April 11, 2019 Posted by Pocketstop in Other

The worldwide impact of the opioid crisis has significantly changed the way societies look at drug overdose, and what it means to become addicted to a prescribe medicine. Yet, nowhere in the world has the opioid crisis weakened people, organizations, and culture like in the United States—with the whole of the American society having to suffer due to a situation …

April 10, 2019 Posted by Pocketstop in Other

The world of marketing is noisy and changes by the minute, especially in the digital space. We had very few options for marketing just a few decades back. However, today, there are countless options to choose from. These include social media, podcasts, videos, Search Engine Optimization (SEO), SMS, and more. From bulk SMS software to SEO tools, there are loads …

April 9, 2019 Posted by Pocketstop in Other

In September 2018, the U.S. witnessed three workplace shootings within a span of 24 hours. While such extreme cases of workplace violence grab the spotlight, there are many other incidents that go unreported. In fact, around 2 million people in the U.S. claim to have been victims of workplace violence each year.

April 8, 2019 Posted by Pocketstop in Other

Technological developments in the workplace have made it easier for hazardous situations to be identified with swiftness—yet devoting complete attention to protecting employees and assuring business continuity requires more than revolutionary apps or machinery. Therefore, companies interested in bettering their efforts in the health and safety sector need to first understand how the field works. From issues such as harassment …

April 1, 2019 Posted by Pocketstop in Other

Marketing has been undergoing constant growth and transformation in terms of methods or strategies applied in order to both attract customers, and provide them with a more personalized shopping experience. With the expansion of digital marketing, and especially of mobile marketing, people are developing new shopping habits, which retailers need to analyze and understand in order to stay one step …

March 26, 2019 Posted by Pocketstop in Other

Pocketstop’s text message marketing solution, Straightxt, has earned the prestigious 2019 Rising Star and Premium Usability Awards from FinancesOnline, a popular B2B software review platform. This recognition is given out to products that provide outstanding solutions for brick and mortar businesses in the U.S. across a number of categories, including the leaders in the text messaging marketing solution market.