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Category: Other

Your Burning Questions about Shopping Mall Customer Engagement, Answered

September 17, 2020 Posted by in Other

There is a fundamental difference among customer service, customer engagement and customer experience. This blog will focus on how to use all three strategies to differentiate your shopping center as a place that turns customers into advocates.

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Top Ways to Make Sales Promotion Work For Your Shopping Mall

September 8, 2020 Posted by in Other

Sales promotions can garner customers’ attention and loyalty. Personalized promotions are a good way to boost short-term sales, attract new and existing mall shoppers and increase dwell time for your center.

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Make Your Shopping Mall Marketing Budget Seem 3x Bigger

August 31, 2020 Posted by in Other

Optimizing your shopping mall’s marketing budget to seem bigger is something every center wants to do to maximize revenue and profits. In an age of Amazon, marketing is an essential to drive customers to visit your shopping malls.

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How Your Tenants Can Help To Amazon-Proof Your Shopping Mall

August 24, 2020 Posted by in Other

In an age of Amazon, shopping center marketers need to think and market differently especially during the COVID-19 pandemic. Only 32% of shoppers go to stores because they enjoy the experience; more than three-quarters try to avoid stores altogether, according to the Salesforce Connected Shopper Report. Shopping centers must drive shoppers in by creating a unique selling proposition especially as …

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What “Good” Customer Engagement Can Look Like For Your Shopping Mall

August 19, 2020 Posted by in Other

How important is customer engagement for your shopping mall? Take a look into the very near future:

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Shopping Center Messaging to Shoppers during the COVID-19 Pandemic

April 27, 2020 Posted by in Other

Just because your shoppers aren’t currently visiting your shopping center, doesn’t mean you can’t reach out to them. You can’t afford shoppers forgetting about the great things your tenants and the center have to offer because you didn’t remind them.

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6 Reasons Open-Air Shopping Mall Centers are Winning

April 9, 2020 Posted by in Other

Traditional shopping malls are facing an identity crisis. Changing consumer preferences and shopping habits have resulted in diminished foot traffic and reduced sales. Technology has made it possible for consumers to order products of any kind from any corner of the world. If you want such people to step out of their homes, you have to lure them with a …

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Top 5 Shopping Center Industry Resources

April 6, 2020 Posted by in Other

The retail industry has been experiencing quite a bit of turbulence for quite a few years. The emergence of online stores like Amazon has has had an impact on the profitability of brick and mortar businesses. Consequently, the shopping mall industry has also entered a state of frenzy. Dwindling foot traffic and plummeting revenue have forced many shopping centers to …

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6 Ways Shopping Centers Can Serve Sustainability-Minded Shoppers

March 18, 2020 Posted by in Other

The world is facing an environmental crisis that is worsening every day. The rising global temperatures and increasing sea-levels have caught the attention of many consumers. This, in turn, has caused a shift in the mind of today’s shoppers. They are becoming increasingly conscious of the environmental impact of their actions.

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Using Public Spaces to Attract Shopping Mall Customers

February 28, 2020 Posted by in Other

Shopping malls have been struggling to survive. The surge of e-commerce has compelled millennials to shop from the comfort of their home. It is becoming increasingly difficult for brick and mortar businesses to compete with the convenience, variety, and affordability of online shopping. Consequently, shopping mall operators are trying to devise new ways to attract paying customers.

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