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Facebook Ads vs. SMS: Which Is Right For Your Business

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Category: Other

Facebook Ads vs. SMS: Which Is Right For Your Business

July 24, 2019 Posted by in Other

Today’s brands and marketers have access to a variety of channels to reach out to their target audience. From social media and video streaming platforms to email and search engines – you can leverage different mediums to connect with potential customers. It has become crucial for brands to have a build a powerful online reputation.

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Why Manufacturing Is A Prime Target For Hackers

July 1, 2019 Posted by in Other

The manufacturing industry is one of the most frequently hacked industries. It was second on the list of the 2016 Cyber Security Intelligence Index just behind healthcare. However, in 2017, things changed, and about 1/3rd of all cyberattacks in the second quarter of this year targeted manufacturing.

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2019 Workplace Violence Statistics

June 28, 2019 Posted by in Other

Workplace violence is a growing concern for every industry in the U.S. Earlier this year, a former employee, who had just been sacked, opened fire at Henry Pratt Company in Illinois. The incident resulted in six fatalities, including the perpetrator. Six other employees of the plant were also injured.

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Hurricane Season 2019: What You Need to Know to Keep Your Employees Safe

June 26, 2019 Posted by in Other

The onset of June has ushered in this year’s Atlantic hurricane season in the U.S. In 2018, major hurricanes such as Florence and Michael caused catastrophic damage in the southeastern U.S. In the aftermath of these cataclysmic natural disasters, many businesses are still struggling to re-establish their footing. The hurricanes also caused significant loss of life and property.

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How Brands Can Connect With Gen Z

June 25, 2019 Posted by in Other

The landscape of marketing is in a state of constant change. Brands have to revamp their strategies with the introduction of every new technology or cultural shift. One such challenge that brands and marketers are facing at present is connecting with Generation Z. Their online behavior, purchase decisions, preferences, and aspirations, are very different from those of their predecessors, including …

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6 Marketing Podcasts You Should Be Listening To

June 21, 2019 Posted by in Other

The marketing landscape is constantly evolving, and this evolution is even faster when it comes to digital marketing. In order to stay relevant and get your brand out there, you need to know the latest developments in the industry. By following the industry thought leaders, you can get information on how to increase your growth and sales.

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What Your Hospital Should Do to Reduce The Potential for Workplace Violence

June 18, 2019 Posted by in Other

A hospital is supposed to be a safe haven for patients as well as healthcare providers. However, incidents of workplace violence in healthcare facilities have become increasingly common. According to the Occupational Safety and Health Administration (OSHA), the healthcare industry accounts for as many violent injuries as all other industries combined.

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What is CCPA and How Should You Prepare for It?

June 14, 2019 Posted by in Other

In today’s digital age, most businesses are highly reliant on data, including personal information of their audience. In addition to collecting and processing consumer data, many companies also make money by selling this information. As a result, it is becoming increasingly crucial to protect the privacy rights of consumers.

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6 Moments Brands Made A Social Statement

June 13, 2019 Posted by in Other

One of the golden rules of marketing is to stay away from controversy and hot issues. The main reason for this is that commentary on such issues can lead to bad PR. Nearly all brands used to follow this rule and remained away from making controversial statements. However, that is changing now.

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Top 7 Marketing Blogs You Should Be Following

June 11, 2019 Posted by in Other

Marketing is a field that’s continuously evolving, and its pace has only quickened in the past decade. With the soaring popularity of the internet, digital marketing has become the go-to method of marketing. There are over 3.8 billion internet users in the world, which is about half the world’s population. You need to use digital marketing to reach these people.

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