Blog Posts

March 16, 2020 Posted by Pocketstop in Shopping Centers, Straightxt, text message marketing

The steady decline of foot traffic has been plaguing shopping mall operators and real estate developers for over a decade. As online stores continue to give brick-and-mortar businesses a run for their money, shopping malls are facing the urgent need to reinvent themselves. It is no longer enough for a mall to offer an assortment of stores. Even fancy food …

February 24, 2020 Posted by Pocketstop in Shopping Centers, Straightxt, text message marketing

Modern technology is becoming increasingly focused on creating the best customer experiences. Consumers can buy the latest smartphone while sitting on their couch and get their favorite burger delivered at their doorstep. It is fair to say that today’s consumers literally have the power to fulfill all their needs at their fingertips. This has made it difficult for brick-and-mortar businesses …

February 17, 2020 Posted by Pocketstop in proximity marketing, Shopping Centers, Straightxt, text message marketing, Wi-Fi Alive

Today’s cutting-edge technology has changed the way new-age consumers socialize and entertain themselves. From food and groceries to clothes and gadgets – everything can be ordered in just a few clicks. It is becoming increasingly challenging to motivate such consumers to step out of the comfort of their homes. This, in turn, has compelled shopping mall operators to devise new …

December 27, 2019 Posted by Pocketstop in proximity marketing, Shopping Centers, Straightxt, text message marketing, Wi-Fi Alive

Malls in America are facing a retail apocalypse. Mall vacancies stood at a seven-year high of 9.1% in 2018’s third quarter. These large vacancies have led to the collapse of many shopping malls in the country, and about 1211 remain in the nation.

December 23, 2019 Posted by Pocketstop in proximity marketing, Shopping Centers, Straightxt, text message marketing, Wi-Fi Alive

When was the last time you went to a shopping mall with the sole intent of buying something? Once perceived as the face of modern retail, many shopping malls are dying a slow death. Today, people often go to malls to hang out with their friends or spend quality time with their family. If your mall fails to engage your …

December 9, 2019 Posted by Pocketstop in proximity marketing, Shopping Centers, Straightxt, text message marketing, Wi-Fi Alive

The advent of online retail stores and e-commerce businesses have stolen the limelight from brick and mortar businesses. Shopping mall operators now have to work harder to attract customers and increase foot traffic forcing you to devise unique and innovative strategies to grab the attention of your audience. This becomes particularly crucial during peak sales periods and important holidays like …

November 25, 2019 Posted by Pocketstop in proximity marketing, Shopping Centers, Straightxt, text message marketing, Wi-Fi Alive

Events are great-crowd pullers, and by organizing them for your shopping mall, you can increase your foot traffic with ease. They are also a great marketing tactics through which you can increase the sales of your store tenants as well which is why it’s so common to see shopping centers regularly organize events.

October 17, 2019 Posted by Pocketstop in Holiday Marketing, Shopping Centers, Straightxt, text message marketing

While your retail tenants are planning out their promotions, it’s crucial for shopping malls to come up with unique marketing ideas to increase foot traffic.

December 21, 2018 Posted by Pocketstop in text message marketing

Text message marketing is a highly flexible and efficient digital marketing solution companies regardless of their size and sector, which is why its implementation has skyrocketed in the in previous years, with 66% of the global population having used text messages for business communication in 2018. Companies and marketers who have found a way to keep up with industry innovation and …

November 14, 2018 Posted by Pocketstop in RCS, Rich Communication Services, text message marketing

In a world driven by innovation and the need to manage our time as best as possible, the relationship between brands and customers will always be subject to change. Companies that don’t keep up with these changes, and that don’t upgrade their strategies, solutions, and technologies based on industry and customer demands are having a hard time with seeing the …