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Movie Theater Utilizes Loyalty and Rewards Program to Increase Engagement with Moviegoers

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Movie Theater Utilizes Loyalty and Rewards Program to Increase Engagement with Moviegoers

September 4, 2014 Posted by in Other

The excitement that going to the movie theater brings is a feeling we all know. For a couple of short hours we take a break from reality and focus on whatever is showing on the silver screen. Going to the movies is an activity that attracts a wide variety of people from all ages, races and genders. Last year, 1.34 …

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Mass Notification System Components

September 3, 2014 Posted by in Pockestop News, Mass Notification

Businesses, schools, shopping malls — any organization — that uses technology to provide safety and security, increases the peace of mind and comfort for those employees, students, patrons — whoever — that frequent these locations. As a part of an organization’s overall emergency action plan, it is important to utilize a mass notification system. A mass notification system instantly sends emergency …

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Mass Notification Systems: Communicating when there is no time to lose

August 27, 2014 Posted by in Pockestop News, Mass Notification

Emergency situations require immediate, reliable communications and do not leave room for error. As humans, excess pressure, confusion and anxiety during critical situations can cause us to make mistakes when the time counts. Unfortunately, making mistakes during critical situations can lead to serious consequences. Implementing, and using, a mass notification system at your organization can be a reliable source of …

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Crisis Communication Usage in Social Media

August 20, 2014 Posted by in Pockestop News, Mass Notification

The power of a social network can add value to a crisis communication strategy Being able to effectively communicate during an emergency is an important capability of any organization. A crisis situation needs to be addressed systematically to prevent loss of life, damage to property and harm to an organization’s reputation. Keeping employees and other stakeholders informed in such situations …

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Improve Your Shopping Center’s Emergency Action Plan

August 15, 2014 Posted by in Pockestop News, Mass Notification

Critical Preparations You Need (but hope you never have to use) After waking up bright and early, my morning routine consists of a little breakfast, coffee and catching some news on the television before I head out to the office. Pretty standard. Sometimes, however, I am hesitant to turn on the news. Sometimes, I just want to leave the TV …

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Improve Crisis Communication by Tailoring Mass Notification System Alert Messages for Each Channel

August 13, 2014 Posted by in Pockestop News, Mass Notification

Which channel should I use for crisis communication during an emergency? Having a mass notification system at the ready to reach all employees in an organization can be incredibly beneficial in a crisis. A mass notification system allows for the timely distribution of crisis communication that goes a long way in ensuring the safety and reputation of an organization and …

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The History and Future of Mobile Marketing as Smartphones reach 70% mobile market penetration in the U.S.

August 8, 2014 Posted by in Pockestop News

Last month, Mobile Marketing Watch published a brand new statistic about Smartphone penetration in the U.S.1 that got me thinking about how marketing has evolved over the years. Do any of us yearn for the days in Mad Men where marketing and advertising channels were pretty limited — can you imagine just three network television channels and no internet? With …

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Emergency Notification Systems Head Back to Campus for Crisis Communications

July 30, 2014 Posted by in Pockestop News, Mass Notification

As students head back to class, colleges use emergency notification systems like RedFlag to keep students informed Emergency notification systems can benefit a variety of organizations. They not only help send out crisis communications during an emergency, these systems also help minimize potential damage by keeping stakeholders informed and can help broadcast less-urgent and more routine information. Colleges and universities …

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A Mass Notification System Can Simplify Property Management

July 16, 2014 Posted by in Pockestop News, Mass Notification

Whether you manage or own a retail property complex or a residential one, as a manager or owner, it is always a challenge to ensure and maintain the safety of the people who work or live at your property. Safety and security, of course, come first. But as a property manager or owner, it is also important to communicate general …

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Text Message Weather Alerts Program Powered by Pocketstop Helps WFAA Channel 8 Viewers Know if They Need to Grab Their Umbrella Before Heading Out

July 7, 2014 Posted by in Pockestop News

Why should I Register For Text Message Weather Alerts? Whether you are planning to watch a World Cup game on the patio at your favorite restaurant, running a quick errand to Hobby Lobby or loading up the RV to head out to this weekend’s NASCAR race — the weather could make or break your plans. Is that patio covered enough …

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