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How To Know If You Need To Upgrade Your Mass Notification System

October 31, 2018 Posted by in Mass Notification System

Organizations of all sizes and cultures see the value in preparing for emergencies. In fact, recent research indicates that a whopping 86% of American organizations have an emergency communications plan in place. Undoubtedly this is the case because time and again they have been proven to be the backbone of a facility’s communication infrastructure. However, utilizing an emergency communication plan …

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How To Implement A Mass Notification System

October 30, 2018 Posted by in Mass Notification System

In practical terms, a mass notification system is a rapid-response system designed for internal communication to broadcast notifications to pre-subscribed individuals, mostly employees, thus keeping them informed before, during or after a specific event.

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Text Message Marketing for Restaurants

October 29, 2018 Posted by in text message marketing

The advances of modern technology have made mobile the primary channel of communication, leading businesses to implement significant upgrades to the way they are presenting their messages to customers. And although a lot of them have turned to text message marketing, this solution is sometimes wrongfully seen as the go-to marketing method for retail businesses, with other industries typically being …

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6 Horrifying Stories of Our Upcoming Armageddon

October 26, 2018 Posted by in Uncategorized

It has already been six years since the world was supposed to end in 2012, yet the more we look at current events, the more we start wondering whether we are in fact headed towards a less apocalyptical end, but nonetheless, a very horrifying one. With the world becoming a playing field for social injustices, political unrest, violence, cyber-attacks on …

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6 Horrifying Stories of Property Management Gone Wrong

October 24, 2018 Posted by in property management

Whether we are talking about office, retail, or multifamily, property management is a complex and hazardous business, particularly for an environment that is rapidly changing in regards to both property offers and tenant demands, but also in terms of maintenance, and staying one step ahead of trouble. The flexibility and speediness with which the market changes have made it difficult …

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4 Terrifying Communication Stories You Won’t Believe

October 23, 2018 Posted by in Internal Communications

Back in the day, internal communications were a mere footnote in the year-end report of a company, with businesses not yet knowing how to approach this mean of employee interaction or not fully understanding its benefits. Cult comedies such as Office Space (1999) depicted internal communications as these mischief-creating channels, giving us lines as the now-famous, “did you get the …

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5 Scary Tales of Marketing Gone Wrong

October 22, 2018 Posted by in Uncategorized

The marketing industry thrives on creativity and innovation, yet there are moments in which good intentions lead to scary tales of marketing gone wrong when those involved are not cautious, considerate, and intelligent in terms of campaign drafting based on audience targeting and current events. One of the most important parts of running a successful business is connecting with people …

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The Do’s and Don’ts of Text Message Marketing

October 19, 2018 Posted by in text message marketing

Text message marketing is seeing an astonishingly rapid increase in popularity as more and more businesses – big and small – are turning to it for their customer-engagement needs. Given the remarkable open-and-read rate of text messages, there’s no situation in which your marketing strategy will not benefit from text messaging solutions, from when you want to inform your customers …

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Email vs. Text Message Marketing: Which is More Effective

October 18, 2018 Posted by in text marketing, text message marketing

When it comes to deciding which marketing strategy works best for an organization, a lot of marketers become weary about aspects such as budget and whether or whether novelty is something that could work in their benefit. Therefore, oftentimes, they end up either implementing the same old strategy, or utilizing one that worked in the past for their competitors. The …

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Qualities of a Great Human Resources Professional

October 17, 2018 Posted by in human resources

Human resources departments have undergone extensive changes throughout the years. Coming from times in which they would handle simple aspects such as hiring and payrolls, we’ve reached an age in which human resources departments contribute a great deal to the accomplishment of a company’s goals and objectives by working with things such as performance management, employee wellbeing and motivation, organizational …

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