Blog Posts

June 26, 2019 Posted by Pocketstop in Other

The onset of June has ushered in this year’s Atlantic hurricane season in the U.S. In 2018, major hurricanes such as Florence and Michael caused catastrophic damage in the southeastern U.S. In the aftermath of these cataclysmic natural disasters, many businesses are still struggling to re-establish their footing. The hurricanes also caused significant loss of life and property.

June 25, 2019 Posted by Pocketstop in Other

The landscape of marketing is in a state of constant change. Brands have to revamp their strategies with the introduction of every new technology or cultural shift. One such challenge that brands and marketers are facing at present is connecting with Generation Z. Their online behavior, purchase decisions, preferences, and aspirations, are very different from those of their predecessors, including …

June 21, 2019 Posted by Pocketstop in Other

The marketing landscape is constantly evolving, and this evolution is even faster when it comes to digital marketing. In order to stay relevant and get your brand out there, you need to know the latest developments in the industry. By following the industry thought leaders, you can get information on how to increase your growth and sales.

June 18, 2019 Posted by Pocketstop in Other

A hospital is supposed to be a safe haven for patients as well as healthcare providers. However, incidents of workplace violence in healthcare facilities have become increasingly common. According to the Occupational Safety and Health Administration (OSHA), the healthcare industry accounts for as many violent injuries as all other industries combined.

June 14, 2019 Posted by Pocketstop in Other

In today’s digital age, most businesses are highly reliant on data, including personal information of their audience. In addition to collecting and processing consumer data, many companies also make money by selling this information. As a result, it is becoming increasingly crucial to protect the privacy rights of consumers.

June 13, 2019 Posted by Pocketstop in Other

One of the golden rules of marketing is to stay away from controversy and hot issues. The main reason for this is that commentary on such issues can lead to bad PR. Nearly all brands used to follow this rule and remained away from making controversial statements. However, that is changing now.

June 11, 2019 Posted by Pocketstop in Other

Marketing is a field that’s continuously evolving, and its pace has only quickened in the past decade. With the soaring popularity of the internet, digital marketing has become the go-to method of marketing. There are over 3.8 billion internet users in the world, which is about half the world’s population. You need to use digital marketing to reach these people.

June 6, 2019 Posted by Pocketstop in Other

An organization can face a variety of crisis. A single piece of paper can catch fire and bring an entire factory down. Even a single negative review on your Facebook page can drive potential customers away. Safeguarding your employees and brand reputation in such a scenario can be a herculean task. That is why it is crucial to prepare a …

May 28, 2019 Posted by Pocketstop in Other

Working at a real estate company may seem like an easy way of becoming successful and popular. However, that is far from reality. Real estate businesses have a lot of moving parts and are complex to handle, to say the least. You need to take care of finance, provide excellent property management, manage tenant relationships, evolve your tenant amenities offerings, …

May 23, 2019 Posted by Pocketstop in Other

Local weather affects us more than any other event you will see on the news. Nature can take drastic turns, and emergencies can arise without any warning. That’s why it is always better to be prepared for the worst.