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Pocketstop Wins 2019 Rising Star and Premium Usability Awards From FinancesOnline

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Pocketstop Wins 2019 Rising Star and Premium Usability Awards From FinancesOnline

March 26, 2019 Posted by in Other

Pocketstop’s text message marketing solution, Straightxt, has earned the prestigious 2019 Rising Star and Premium Usability Awards from FinancesOnline, a popular B2B software review platform. This recognition is given out to products that provide outstanding solutions for brick and mortar businesses in the U.S. across a number of categories, including the leaders in the text messaging marketing solution market.

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How to Use Google Analytics to Track Your SMS Marketing Campaigns (w/ Screenshots)

April 19, 2019 Posted by in Other

Digital marketing has significantly changed the way companies conduct their marketing strategies toward gaining new customers, promoting products, improving brand awareness, and staying one step ahead of competitors. In today’s times, a digital marketing campaign can offer insights that traditional marketing methods were never able to provide, therefore it is easier for marketers to improve their efforts and make the …

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Top 7 Marketing Blogs You Should Be Following

June 11, 2019 Posted by in Other

Marketing is a field that’s continuously evolving, and its pace has only quickened in the past decade. With the soaring popularity of the internet, digital marketing has become the go-to method of marketing. There are over 3.8 billion internet users in the world, which is about half the world’s population. You need to use digital marketing to reach these people.

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How Brands Can Connect With Gen Z

June 25, 2019 Posted by in Other

The landscape of marketing is in a state of constant change. Brands have to revamp their strategies with the introduction of every new technology or cultural shift. One such challenge that brands and marketers are facing at present is connecting with Generation Z. Their online behavior, purchase decisions, preferences, and aspirations, are very different from those of their predecessors, including …

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What is Smishing?

October 2, 2019 Posted by in Other

Modern technology has made communication a cakewalk. It is now possible to connect with anyone and everyone at the click of a button. Emails, instant messaging apps, SMS – you have a plethora of options to choose from. However, there is a serious downside to this.

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Why Do Shopping Malls Need Notification Systems?

March 12, 2014 Posted by in Pockestop News, Mass Notification

The retail industry is growing and the number of shopping malls is mushrooming across various cities. With so many malls in existence, it is inevitable that from time-to-time they will be exposed to a variety of uncertainties and risks in the form of sudden weather changes, violence, small children being separated from their parents to name a few. In critical …

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How to Improve Tenant Communications

September 20, 2018 Posted by in Other

Global real estate investments were worth $165billion in the first quarter of this year seeing a rise of 15%. This was the best recorded quarterly performance since 2007. Rapid changes in tenant dynamics, customer demographic shifts, and ever-increasing needs for better and faster data access to allow improved service and amenities are changing the way the commercial real estate world …

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How To Create A Building Incidents Plan

December 11, 2018 Posted by in Other

Managing commercial properties comes with massive responsibilities. Not only are commercial property managers responsible for large numbers of people who work or reside in buildings that they have oversight, but they also manage some pricey establishments. In fact, according to the National Association of Realtors, commercial real estate in 2015 comprised of more than $29.3 billion in industrial property, $14.2 …

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KPIs for Property Managers

December 12, 2018 Posted by in Other

Every property has its peculiarities and requires a professional who understands more than just buildings. Many property managers are very busy most of the time; it is therefore very easy to overlook key facts and issues. The fragmented nature of this industry calls for property managers to be on top of things and be constantly aware of how the business …

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Internal Communications During Cyber Attacks, a Major Threat to Businesses in 2018

March 21, 2018 Posted by in Pockestop News, Mass Notification

In 2017, several major cyber attacks affected large businesses. Some affected millions of people: for example, the Equifax and Uber breaches compromised millions of people’s information. Beyond the high-profile attacks affecting millions of consumers, many small businesses faced the constant threat of falling victim to one of many malware attacks on corporate systems.

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