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How to Measure Text Marketing ROI

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How to Measure Text Marketing ROI

April 25, 2018 Posted by in Text Message Marketing - M360

With over 6 billion text messages sent and received every day just in the US, text message marketing is a powerful tool to be leveraged by businesses. Today, businesses face many options when it comes to the various methods available by which to engage, inform, and entertain their customers via SMS. However, SMS marketing can be costly for businesses, therefore …

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How Shopping Mall Marketing Has Changed Over the Decades

February 22, 2019 Posted by in Other

The concept of browsing for goods and services offered by one or more merchandisers in a complex of shops has been around since Ancient Rome, when Apollodorus of Damascus built Trajan’s Market, which is now considered to have been the world’s first shopping mall. People have always enjoyed the benefits of finding their needed goods in one place, and that …

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Emergency Preparedness: What You Need To Know

March 9, 2015 Posted by in Pockestop News

These Emergency Preparedness Tips Will Get You Thinking If you haven’t noticed a theme among many of our blog posts, I’ll fill you in, we like to talk a lot about emergency preparedness. It’s our mission, to give you the communication tools you need to help keep people safe during a crisis.

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If an emergency happens, who is in control of your story?

March 22, 2018 Posted by in Pockestop News, Mass Notification

Many government agencies and high-profile businesses tell their employees to follow “the New York Times rule” when sending emails, drafting documents, and making business decisions. The rule is simple: if you would be embarrassed to see your conduct reported (or your email quoted) on the front page of the newspaper, think twice!

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How to easily collect and maintain the right tenant data

October 12, 2017 Posted by in Mass Notification

As a property manager, you might know a thing or two about maintaining tenant data. In fact, you probably spend more time than you want to collecting, storing, and organizing information.

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A Timeline of the Birth, Growth, Rise, and Eventual Domination of Rich Communication Services (RCS)

February 20, 2019 Posted by in Other

In the current fast-pace digital environment, providing companies from all industries and of all sizes with effective marketing solutions needs to be done in accordance with the latest trends and technologies. Not keeping up with the times we are living in means not keeping up with the demands of both customers and businesses. Therefore, succeeding in the world of digital …

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A Preview of Digital Summit Dallas 2018

November 6, 2018 Posted by in Other

The landscape of the digital environment, particularly digital marketing is in a continuous process of outshining itself, with more and more innovative solutions, technologies and strategies emerging each day. This year will soon end and it has been abundant in forward-thinking digital marketing, regardless of industry, size, or place in the world of the organizations implementing it. Thriving, developing brand …

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5 Tips for Effective Crisis Communication

December 5, 2018 Posted by in Crisis Communications

Although it has been around for many years, crisis communication is just now starting to see an increase in awareness towards the importance of the industry and the impact crisis communication has on the wellbeing of businesses and institutions from all over the world. In today’s technology-driven times, when information travels with the speed of light, the way a company …

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5 Great Holiday Text Message Marketing Campaigns

December 3, 2018 Posted by in Other

The holiday season is a beautiful yet demanding and nerve-wracking time for companies all over the world, regardless of size or industry. Struggling to keep customers happy while making the most of investments and aiming to fulfill all goals can be a tough battle, especially when marketing teams are not making full use of modern and efficient means of marketing. …

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5 Crisis Communication Tips Between Government Agencies

December 6, 2018 Posted by in Crisis Communications

Crisis communication is receiving more and more global attention from both the corporate environment and from public or governmental institutions. With the world being under the threat of crises of a diverse nature, the need for cooperating and finding an appropriate solution for crisis communication is all the more poignant in an era driven by new media and the impact …

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