The landscape of the digital environment, particularly digital marketing is in a continuous process of outshining itself, with more and more innovative solutions, technologies and strategies emerging each day. This year will soon end and it has been abundant in forward-thinking digital marketing, regardless of industry, size, or place in the world of the organizations implementing it. Thriving, developing brand loyalty, and gaining competitive advantage over other businesses in your industry without thoroughly paying attention to the future and especially to future digital marketing trends can be a difficult task, which is why everyone interested in the growth of their business needs to be aware of trends and best practices in the digital environment.
One of the best ways for marketers to get in touch with the industry and learn more about their field is by attending summits, conferences, and other events tailored specifically to their needs. Digital Summit Dallas, taking place on December 4 – 5, 2018, which Pocketstop will be attending, is expected to host around 1,800 marketers from north Texas. The summit is the best place for taking the pulse of digital trends that governed 2018, and familiarizing ourselves with new trends to come in 2019. Before finding out more about the summit, let’s go over some of the most important digital marketing trends and best practices of 2018, and why they are of utmost importance in the context of future developments.
From social media, content writing, data analytics, proximity marketing, brand storytelling, crisis communication, email marketing, text message marketing, and other solutions and strategies, 2018 has been all about keeping up with new technologies and implementing them to the best of abilities in order to attract new customers, keep new ones, and contribute to the overall growth of businesses. If our ever-changing world has taught us anything about marketing is that sticking with traditional marketing methods or employing strategies without tailoring them to fit the profile of your business is one of the biggest mistakes a company can make. Successful digital marketing trends have demonstrated that in order to keep up with the industry, you need to first pay attention to how customer behavior has changed over the years.
From text message marketing – which has seen a significant comeback – or proximity marketing, to automated and optimized customer service, personalized marketing based on customer demographic and business objectives, data touch points, influencer marketing, social media campaigns, compliancy with privacy policies, mobile-first index, AI and machine learning, chat bots, or live streaming, all of these trends and best practices have kept the digital marketers on their toes when it came to competing for customer attention, and gave a competitive edge to anyone utilizing them properly.
In keeping up with industry technologies and innovations, Pocketstop has designed and implemented solutions for crisis communication, internal communication, text message marketing, proximity marketing, and text-to-chat. Our attendance at Digital summit Dallas is part of your never-ending quest for bettering our services and staying up-to-date with all industry-related events. With more than 65 in-depth digital marketing sessions or workshops, and speakers from brands such as Netflix, Airbnb, Uber, The Onion, Twitter, Pinterest, or WWE, this year’s Digital Summit Dallas provides marketers with access to anything they need to know about digital marketing, and especially about how digital marketing will evolve and what to expect from it in 2019.
According to statistics, in 2018, we’ve seen a significant increase in efficiency coming from strategies such as content marketing, AI and machine learning, big data, social media marketing, marketing automation, and mobile marketing. These trends will also carry onto 2019, as their results have been exceedingly satisfactory, thus becoming more and more attractive to marketers from all industries and niches. These modern digital marketing techniques rely on data gathering and analyzing, but also on customer behavior, which is an ever-changing variable and needs to be considered as such.
What to expect in 2019:
These aspects, along with many others will be addressed at the summit, and Pocketstop is prepared for tailoring our strategies and solutions based on customer needs and innovations in the industry. Find out more by visiting our booth or get in touch for more information.
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