Blog Posts

April 30, 2019 Posted by Pocketstop in Other

The practice of marketing has been around since ancient times, yet marketing as a concept with an emphasis on advertising and sales was not introduced until late nineteenth century. Today, marketing plays a vital role in our societies, and has developed into a version of itself that is significantly different than what it represented in antiquity. In fact, it is …

July 24, 2019 Posted by Pocketstop in Other

Today’s brands and marketers have access to a variety of channels to reach out to their target audience. From social media and video streaming platforms to email and search engines – you can leverage different mediums to connect with potential customers. It has become crucial for brands to have a build a powerful online reputation.

August 5, 2019 Posted by Pocketstop in Other

Business-to-Consumer (B2C) Marketing represents a chance for businesses to have a positive influence on consumer behavior. This means businesses must be quick and timely with their marketing since consumers often act on impulse based on current requirements ultimately leaving a small window of opportunity to do it.

August 8, 2019 Posted by Pocketstop in Other

SMS marketing has been around for quite some time, but while many may say that its time has gone, that is far from reality. Nearly 98% of all text messages are read before the day ends, practically guaranteeing that your message will be read.

August 19, 2019 Posted by Pocketstop in Other

Text message marketing has become one of the most trustworthy digital marketing methods, with results that have helped companies from all industries better relate to their customers, promote their products, and improve the overall success of their business. Ever since its early stages, SMS has taken the role of an intimate, simple, and effective channel of communication, therefore, its use …

November 12, 2018 Posted by Pocketstop in Other

Proximity marketing is one of the most popular marketing techniques of the past years, and its increase in popularity has attracted not only the attention of marketers and industry professionals, but also that of organizations and customers from all over the world, as the services it provides are modern, intuitive, highly-efficient, and in most cases, cost-friendly. With proximity marketing, customers …

November 15, 2018 Posted by Pocketstop in Other

Modern times have brought us a wide array of solutions and innovations when it comes to marketing. If many years ago marketing was something companies would allocate a small budget for, knowing they might never recover their investments as the means of implementation were few and not always effective, nowadays, marketing stands proudly at the top of any investor’s list …

November 16, 2018 Posted by Pocketstop in Other

We are living in a time when marketing is getting a lot of help from technology, thus resulting in innovative marketing solutions being available in the industry, solutions which can be used by all businesses, from small to large, regardless of sector or their location in the world. Digital marketing is traversing one of its most exciting periods, and not …

December 7, 2018 Posted by Pocketstop in Other

Proximity marketing technologies and strategies occupy a large sector of the digital marketing industry, even though they are relatively new. Customers demand a more personalized experience when dealing or interacting with their favorite brands, and marketers offered them such an experience with the help of proximity marketing and its fast-developing tools. For example, it is estimated that by 2022, the …

December 18, 2018 Posted by Pocketstop in Other

Companies and marketers are adopting technology at an amazingly fast rate, which means stronger bonds with their customers, an increase on their ROI, and fortifying their brands and reputation in ways that no one would have envisioned years ago, when traditional marketing methods were all about making the sale, no matter what. In today’s technology-driven times, proximity marketing has proven …