Blog Posts

April 12, 2019 Posted by Pocketstop in Other

In modern times customers are dictating the way retail businesses operate, as engagement from all industry actors towards improving the shopper journey has become more and more proactive. If in the past businesses would operate based on certain models to which customers had to adapt their needs, nowadays, the needs and shopping patterns of customers are the ones upon which …

April 15, 2019 Posted by Pocketstop in Other

With the development of modern technologies, our day-to-day lives have significantly changed, in ways that 30 or 50 years ago seemed unimaginable. In 1854, Antonio Meucci created the first voice communicating device, with Alexander Graham Bell pioneering the system of what we now call the telephone, yet the idea has been in the mind of many others years before that. …

April 17, 2019 Posted by Pocketstop in Other

Today’s business environment relies heavily on technology. Every single keystroke can leave traces on your disks. This unwanted data not only occupies space but even leads to a reduction in the overall data quality. Dirty data filled with errors can lead to bad marketing decisions, which, in turn, may lead to financial losses.

April 30, 2019 Posted by Pocketstop in Other

The practice of marketing has been around since ancient times, yet marketing as a concept with an emphasis on advertising and sales was not introduced until late nineteenth century. Today, marketing plays a vital role in our societies, and has developed into a version of itself that is significantly different than what it represented in antiquity. In fact, it is …

July 24, 2019 Posted by Pocketstop in Other

Today’s brands and marketers have access to a variety of channels to reach out to their target audience. From social media and video streaming platforms to email and search engines – you can leverage different mediums to connect with potential customers. It has become crucial for brands to have a build a powerful online reputation.

August 5, 2019 Posted by Pocketstop in Other

Business-to-Consumer (B2C) Marketing represents a chance for businesses to have a positive influence on consumer behavior. This means businesses must be quick and timely with their marketing since consumers often act on impulse based on current requirements ultimately leaving a small window of opportunity to do it.

August 8, 2019 Posted by Pocketstop in Other

SMS marketing has been around for quite some time, but while many may say that its time has gone, that is far from reality. Nearly 98% of all text messages are read before the day ends, practically guaranteeing that your message will be read.

August 19, 2019 Posted by Pocketstop in Other

Text message marketing has become one of the most trustworthy digital marketing methods, with results that have helped companies from all industries better relate to their customers, promote their products, and improve the overall success of their business. Ever since its early stages, SMS has taken the role of an intimate, simple, and effective channel of communication, therefore, its use …

November 12, 2018 Posted by Pocketstop in Other

Proximity marketing is one of the most popular marketing techniques of the past years, and its increase in popularity has attracted not only the attention of marketers and industry professionals, but also that of organizations and customers from all over the world, as the services it provides are modern, intuitive, highly-efficient, and in most cases, cost-friendly. With proximity marketing, customers …

November 15, 2018 Posted by Pocketstop in Other

Modern times have brought us a wide array of solutions and innovations when it comes to marketing. If many years ago marketing was something companies would allocate a small budget for, knowing they might never recover their investments as the means of implementation were few and not always effective, nowadays, marketing stands proudly at the top of any investor’s list …