Blog Posts

December 26, 2023 Posted by Pocketstop in Other

When utilizing a certain technology or implementing a strategy, companies can measure their impact on their revenue through clear metrics that offer them a thorough insight into the way their decisions affect ROI. For example, in 2018, statistics show that for each dollar invested, advertisers have gained $5.97. Today, with the help of advanced technologies and modern software, businesses have …

June 13, 2024 Posted by Pocketstop in Mass Notification

Advances in technology have always come with more advantages than disadvantages, which is why people are always so quick to embrace them. One of these many advances has revolutionized the way in which people are able to send and receive information. This advancement is in the form of emergency notification systems. The software can be used in different capacities, by different …

October 8, 2018 Posted by Pocketstop in Crisis Communications

It was arguably one of the most dreaded crises of our decade: the first Ebola diagnosis in the U.S. in Dallas, Texas in 2014. Independent reports into the Ebola crisis indicated a general lack of preparedness and stumbling caused by communication failures. Coupled with the frenzied social media, news about the crisis quickly exploded out of proportion, spreading like wildfire …

March 22, 2023 Posted by Pocketstop in Mass Notification

Any strong emergency communication plan has several components – preparation and practice, protocols, and communication. Consider a building fire – it wouldn’t be enough to just pull the alarm. Evacuation routes must be posted, employees should know what to do from practice, and a team is ready to communicate with emergency personnel and stakeholders to keep everyone safe an informed. …

May 3, 2023 Posted by Pocketstop in Mass Notification, Crisis Communications

Active shooter mass notification solutions may help you improve the safety of so many individuals. What exactly is an active shooter (the official definition)? According to the FBI’s website: The FBI defines an active shooter as one or more individuals actively engaged in killing or attempting to kill people in a populated area. Implicit in this definition is the shooter’s …

January 5, 2023 Posted by Pocketstop in Location-Based Alerts, Mass Notification, Internal Communications

Learn about the importance of having location-based notifications in your emergency communication system and how they can impact emergency situations. Location-based notifications are push alerts based on the location of your users. These communications can be targeted to a specific group based on where they are at that moment. In short, these messages are relevant to where the person is …

June 20, 2022 Posted by Pocketstop in Crisis Communications

Active shooter best practices are now more urgent than ever, as these terrifying incidents are unfortunately more common. While it may sound impossible to have an influence on the outcome of this situation, creating and following a best-practice plan in advance can protect lives if everyone is prepared to act quickly. Your plan should feature a high-quality mass communication software …

October 28, 2021 Posted by Pocketstop in Crisis Communications, Mass Notification

Knowing what and how to communicate during the stages of crisis management will help you protect your organization, staff and customers and also greatly reduce its damaging impact. Although you can never be sure when an emergency will happen — and there is no guarantee that your plans will be 100% successful — having a plan in place will surely …

October 21, 2021 Posted by Pocketstop in Crisis Communications, Business Continuity

Whether you’re a Fortune 50 company or a small business, cyber criminals are attacking companies of all sizes and becoming more brazen and destructive as a result. The stats bare this out: Cybercrime is up 600% year-over-year due to the COVID-19 pandemic – even small businesses saw a 424% increase in cyberattacks last year The average cost of an attack …

September 26, 2021 Posted by Pocketstop in Pockestop News, Mass Notification

No matter where you work or live a disaster can strike anywhere. Naturally occurring hazards, such as a hurricane or severe thunderstorm, and human-caused hazards, like a fire or civil disturbance, can cause equal opportunity disasters. They don’t judge, they are not biased and they could be coming for you next. In order to protect life and ensure safety, security …