Blog Posts

June 23, 2021 Posted by Pocketstop in Text Message Marketing - M360

What could possibly be more important than price and product? Try customer experience (seriously, try it!). 

June 21, 2021 Posted by Pocketstop in Mass Notification

In a nutshell: at first glance, all emergency notification app systems seem to be exactly alike. How do you comparison shop and choose the best system for your business?

June 17, 2021 Posted by Pocketstop in Mass Notification

When your business faces an emergency situation, speed is everything. A lack of communication at a crucial time can impact your business on that day and for many weeks and months going forward. The best way to avoid this impediment is to plan ahead and be ready to communicate important information quickly and seamlessly.

June 15, 2021 Posted by Pocketstop in Text Message Marketing - M360

By now (or, at least, before the pandemic), you must have heard this type of thinking countless times: retail is now all about the experience. We’ve been through a lot in the past year, but it’s still true. The way your customer experiences your mall is everything. A good, positive customer experience can define your future. Yet it’s all part …

April 29, 2021 Posted by Pocketstop in Text Message Marketing - M360

DALLAS (PRWEB) APRIL 29, 2021 – As COVID-19-related social distancing restrictions ease around the United States, malls across the country are now facing a new challenge: bringing risk-averse shoppers back after a year of online ordering and curbside pickup. A key: constant communication in the modern methods today’s shoppers prefer, says “20 Shopping Center Marketing Ideas to Bring Back Foot Traffic,” …

January 22, 2021 Posted by Pocketstop in Mass Notification

While communicating effectively during a crisis is key, it is also imperative how we communicate after and prior to a crisis occurring. Effective communication is important to remaining competitive and staying connected in the current and post-pandemic workplace. The workplace ecosystem now consists of millions of remote workers as well as employees that are always on the go. This change …

November 12, 2020 Posted by Pocketstop in Text Message Marketing - M360

You’ve probably learned this hard lesson by now: everything you do boils down to data. Data helps you see where your shopping center portfolio stands, where it is going, and how you’re being impacted. That’s why your data needs to be up to date, accurate and in sync across your entire shopping mall portfolio. It’s the only way for your …

October 21, 2020 Posted by Pocketstop in Crisis Communications, Resident, Tenant & Vendor Communications

You probably knew it was coming. Now there is official law regarding how California employers must communicate with their employees when they or other colleagues and individuals become ill or have tested positive for COVID-19.

October 12, 2020 Posted by Pocketstop in Crisis Communications

Ten years ago, social media platforms had a very different role, but today social media is used by all demographics and by people of all ages. In 2017, studies showed that 81 percent of the population had at least one social networking profile and those numbers continue to grow. The Pew Research Center showed:

October 8, 2020 Posted by Pocketstop in Text Message Marketing - M360

You may already know why shopping mall customer segmentation and personalization are important (if not, read our blog post stat!). In getting your plan together, here are the challenges: