Blog Posts

January 5, 2022 Posted by Pocketstop in Crisis Communications

A mock drill observation checklist is needed when you want your staff to act effectively and in unison in the event of an emergency or disaster. In the day-to-day life of your business, nobody expects a disaster or emergency, especially a fire. But in order to be ready to save your business and — more importantly — your staff, customers, …

December 16, 2021 Posted by Pocketstop in Business Continuity, Crisis Communications

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffet No one likes to think about disaster, but being unprepared can impact businesses on many critical levels. Taking the time to craft a careful crisis plan, monitor for smoldering issues, and executing thoughtful communication can …

December 2, 2021 Posted by Pocketstop in Internal Communications

Choosing an internal communications platform? First, you’ll need to first ask yourself four vital questions to help you protect your business and possibly even increase the safety of your staff in the event of an emergency. Digital communications in any form can often be confusing, irrelevant, or even untrustworthy. Your internal communications platform should allow your messaging to be the …

November 29, 2021 Posted by Pocketstop in Crisis Communications

Your emergency communication plan needs just that — planning. No matter what the emergency, your business is going to be disrupted to some degree, and your staff will be impacted and maybe even injured, harmed, or worse. Although we often don’t have control over such circumstances, we do have control over how we plan for an emergency — step by …

November 23, 2021 Posted by Pocketstop in Crisis Communications, Mass Notification

The severity of COVID-19 has overshadowed another life-threatening dilemma: the active shooter trend. However, we should never think that the potential danger of an active shooter incident is behind us. Your active shooter alert strategy should remain front and center, and you should have an emergency preparedness plan and emergency communication system in place. Keep in mind that 2021 has …

November 17, 2021 Posted by Pocketstop in Crisis Communications, Internal Communications

One of the most proactive steps you can take in your business is to create a safety culture. Building a plan behind a safety message that is relevant for every emergency situation shows your staff you place workplace safety high on the priority list, which will motivate employees to follow it and stay safe. It is critical to integrate safe …

November 9, 2021 Posted by Pocketstop in Crisis Communications, Mass Notification, Other

Fire evacuation procedures in the workplace should be a top priority for business owners, but it often falls to the middle or bottom of the priority list. Fire may be one of the most dangerous safety threats to your staff, and can happen at any time, even if you are prepared. However, preparedness could be the strategy that saves life …

November 8, 2021 Posted by Pocketstop in Crisis Communications, Other

Even with emergency action plan steps in place, things can still go wrong. However, it’s simple logic: creating action plan steps is better than not having them. Things can and do go wrong in the middle of an emergency — like panic and confusion, for instance — but having these steps in place can help reduce that drama and perhaps …

November 4, 2021 Posted by Pocketstop in Business Continuity, Crisis Communications, Mass Notification

After extreme drought and fires this summer, the freeze in Texas this past February from winter storm Uri seems like the distant past. However, there have already been some major storms on both coasts this fall and it’s likely we will see more. The weather pattern known as El Nina will continue for the second year in a row. While …

October 28, 2021 Posted by Pocketstop in Crisis Communications, Mass Notification

Knowing what and how to communicate during the stages of crisis management will help you protect your organization, staff and customers and also greatly reduce its damaging impact. Although you can never be sure when an emergency will happen — and there is no guarantee that your plans will be 100% successful — having a plan in place will surely …