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Four characteristics of effective messages

Blog Posts

Four characteristics of effective messages

February 5, 2018 Posted by in Pockestop News, Crisis Communications, Mass Notification

This blog originated from The Crisis Communicator by Paul Rhynard. See the original post here.

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Hawaii Crisis Communication Case Study: What We Can Learn from the Hawaii Missile False Alarm

January 15, 2018 Posted by in Pockestop News, Mass Notification

On Saturday, January 13th, the Hawaii State government faced a difficult crisis communication mishap. A mass emergency alert was broadcast to everyone in the state saying a nuclear missile was inbound toward Hawaii. Residents and visitors sought out shelter. The problem was that the message turned out to be a false alarm. A state agency was doing an internal drill …

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How to easily collect and maintain the right tenant data

October 12, 2017 Posted by in Mass Notification

As a property manager, you might know a thing or two about maintaining tenant data. In fact, you probably spend more time than you want to collecting, storing, and organizing information.

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Using Technology to Effectively Respond to Inclement Weather: What Harvey Taught Us About Hurricane Communication

September 19, 2017 Posted by in Pockestop News, Mass Notification

Hurricane season is here, and it is important to be prepared to respond effectively if bad weather hits your area. The forecast for the 2017’s hurricane season has been updated with more active storms predicted; the NOAA now expects 14-19 total named storms in the Atlantic. We’ve already had more than a year’s worth of named storms when you look …

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The 10 New Rules of Crisis Communications

July 21, 2017 Posted by in Pockestop News, Crisis Communications, Mass Notification

Our interconnected world has changed the rules for how organizations must operate crisis communications Marketing Tech Blog recently posted ten new rules of crisis communications developed by Melissa Agnes. We agree! Our world has changed and how we exchange information and communicate has also changed over the past two decades. As businesses and organizations adapt, these rules should be kept handy. …

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3 Non-Negotiables Your Tenant Communication System Must Have

July 20, 2017 Posted by in Mass Notification

When you have important information to tell your tenants, you must be ready to hit send. From severe weather alerts, to closings, to emergency notifications, to networking events and staffing updates, sending real-time news must be quick, easy and manageable. Otherwise, you may miss an opportunity to send critical and timely information, which could hold you responsible for damages and …

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National Safety Month: Safety is no accident

May 3, 2017 Posted by in Pockestop News, Mass Notification

The National Safety Council is raising awareness that June is National Safety Month. Observed annually in June, National Safety Month focuses on reducing leading causes of injury and death at work, on the road and in our homes and communities.

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A Mass Notification System: A Way to Communicate When It Counts

May 3, 2017 Posted by in Pockestop News, Mass Notification

In the wake of the Paris tragedies, the importance of emergency preparedness and crisis communications is once again highlighted. When the news broke about Paris, I couldn’t help but think to myself “not again.” I was heartbroken for those innocent people that were lost and their families, friends and country. I was angry but I also felt fear. Where will …

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