Blog Posts

August 9, 2018 Posted by Pocketstop in Other

Marketers have a way of thinking that includes traits that can be of great benefit to internal communications professionals.

August 8, 2018 Posted by Pocketstop in Other

By 2025 millennial’s will make up 75% of the U.S workforce. 84% of these millennial’s seek a sense of purpose in their work, 50% of these said that they would take a pay cut for a job that aligns more closely with their values.

August 6, 2018 Posted by Pocketstop in Other

Internal communications is the glue that binds employees, management, and stakeholders together. It helps keep employees of an organization informed, loyal, and engaged. Well-executed internal communications increases employee job satisfaction, improves business turnover, and helps to decrease staff turnover.

August 4, 2018 Posted by Pocketstop in Other

When customers search for a restaurant, 72% of people use a mobile device to find out information and 50% of these people are in a car, or on the go. Therefore, mobile marketing plays a huge role in customer relationships even before a potential customer enters the premises of your eatery for the first time.

August 3, 2018 Posted by Pocketstop in Other

Retailers across the globe are harnessing the power of SMS marketing to enhance customer relationships and experience. With an open rate of almost 98% compared to just 20% from email marketing efforts, retailers are boosting sales, building brand awareness and retaining customers using SMS marketing. Small retail businesses now have the power to rival large global brands as they utilize …

August 1, 2018 Posted by Pocketstop in Other

This year, 52.2% of all worldwide traffic is being generated through mobile phones; this is up from 50.3% in 2017 and is set to increase year by year. In fact, 57% of all US online traffic now comes from smartphones and tablets. One of the basic practical rules in marketing is to think like your audience, to keep up-to-date with …

July 30, 2018 Posted by Pocketstop in Other

Over 6 billion text messages are sent every day in the U.S alone. With open rates averaging at around 98%, SMS communication is a fantastic avenue for businesses to keep in touch with their customers and vice versa.

June 22, 2018 Posted by Pocketstop in Other

By 2020, 48.7 million consumers will opt in to receive text messages from businesses. With 7 billion messages due to be sent out this year, and an open rate of over 90% within three minutes of receiving each SMS, there is a huge amount of exposure on offer for businesses.

June 22, 2018 Posted by Pocketstop in Other

Every day roughly 2654 individuals enter the rental property market. That being said, 2018 is truly a fantastic time to be a landlord. However, it’s important to look after your tenants and develop a succinct communications plan that serves its purpose keeping both parties happy.

June 19, 2018 Posted by Pocketstop in Other

If you don’t have an internal communications department then you are risking running a business with disengaged and unhappy employees.