Blog Posts

October 31, 2019 Posted by Pocketstop in Other

Pop-up stores have recently emerged as an effective and popular marketing tool for brands. They are temporary retail establishments that can be set up on the streets, in shopping malls, or at public events. Depending on the location and marketing objective, a pop-up store can be available for a few days or even weeks. Many big brands, including Nike, Google, …

November 21, 2019 Posted by Pocketstop in Other

Every business needs to remain relevant to its customers to survive. The only way of doing so is by matching up to their interests and by keeping up with the latest trends. Shopping malls are no exception to this. They need to evolve based on the interests of shoppers continuously. The stores in the malls keep changing regularly based on …

November 25, 2019 Posted by Pocketstop in Text Message Marketing - M360

Events are great-crowd pullers, and by organizing them for your shopping mall, you can increase your foot traffic with ease. They are also a great marketing tactics through which you can increase the sales of your store tenants as well which is why it’s so common to see shopping centers regularly organize events.

December 23, 2019 Posted by Pocketstop in Text Message Marketing - M360

When was the last time you went to a shopping mall with the sole intent of buying something? Once perceived as the face of modern retail, many shopping malls are dying a slow death. Today, people often go to malls to hang out with their friends or spend quality time with their family. If your mall fails to engage your …

January 15, 2020 Posted by Pocketstop in Other

When the first mall in the U.S. was built in 1956, it was perceived as a revolutionary concept. The ability to access a plethora of brands under one roof was both a novelty and a luxury. However, in recent years, the fervor and excitement surrounding shopping malls have fizzled out. The comfort of online shopping has given mall operators a …

January 20, 2020 Posted by Pocketstop in Other

Has your shopping mall experienced dwindling foot traffic? While you can’t compete with the comfort and convenience of online shopping, you can use innovative tactics to lure crowds. The key is to entice your audience with an exclusive experience that will compel them to visit your mall. It is high time you take retail therapy to a new level by …

February 17, 2020 Posted by Pocketstop in Text Message Marketing - M360

Today’s cutting-edge technology has changed the way new-age consumers socialize and entertain themselves. From food and groceries to clothes and gadgets – everything can be ordered in just a few clicks. It is becoming increasingly challenging to motivate such consumers to step out of the comfort of their homes. This, in turn, has compelled shopping mall operators to devise new …

February 24, 2020 Posted by Pocketstop in Text Message Marketing - M360

Modern technology is becoming increasingly focused on creating the best customer experiences. Consumers can buy the latest smartphone while sitting on their couch and get their favorite burger delivered at their doorstep. It is fair to say that today’s consumers literally have the power to fulfill all their needs at their fingertips. This has made it difficult for brick-and-mortar businesses …

February 28, 2020 Posted by Pocketstop in Other

Shopping malls have been struggling to survive. The surge of e-commerce has compelled millennials to shop from the comfort of their home. It is becoming increasingly difficult for brick and mortar businesses to compete with the convenience, variety, and affordability of online shopping. Consequently, shopping mall operators are trying to devise new ways to attract paying customers.

March 18, 2020 Posted by Pocketstop in Other

The world is facing an environmental crisis that is worsening every day. The rising global temperatures and increasing sea-levels have caught the attention of many consumers. This, in turn, has caused a shift in the mind of today’s shoppers. They are becoming increasingly conscious of the environmental impact of their actions.