Blog Posts

November 13, 2018 Posted by Pocketstop in Mass Notification

Modern day communication provides companies and individuals with a gateway towards a long-lasting, fruitful, and beneficial relationship, regardless of the area or industry in which it is used, from relationships between customers and their favorite brand, property managers and the businesses or individuals renting their buildings, to relationships between businesses and their employees, and everything in between. Whether we are …

November 12, 2018 Posted by Pocketstop in Other

Proximity marketing is one of the most popular marketing techniques of the past years, and its increase in popularity has attracted not only the attention of marketers and industry professionals, but also that of organizations and customers from all over the world, as the services it provides are modern, intuitive, highly-efficient, and in most cases, cost-friendly. With proximity marketing, customers …

November 7, 2018 Posted by Pocketstop in Other

Internal communication is the driving force behind a happy workforce and, in turn, a successful business. Whether you are a company of eight or 800, effective communication can be the difference between a thriving, prosperous company and unhappy, unmotivated employees who have a direct and negative effect on business operations. When communication in the workplace is effective and employee-centric, personnel …

November 6, 2018 Posted by Pocketstop in Other

The landscape of the digital environment, particularly digital marketing is in a continuous process of outshining itself, with more and more innovative solutions, technologies and strategies emerging each day. This year will soon end and it has been abundant in forward-thinking digital marketing, regardless of industry, size, or place in the world of the organizations implementing it. Thriving, developing brand …

November 5, 2018 Posted by Pocketstop in Other

There has been a significant increase in customer-brand interaction via text messaging over the past years, from keeping in touch with favorite restaurants or interacting with retail brands to political campaigns. With more and more businesses turning to text message marketing for increasing their brand loyalty, sales growth and customer engagement needs, it is only natural that the means by …

November 2, 2018 Posted by Pocketstop in Text Message Marketing - M360

In a rapidly-changing world, in which new technologies emerge daily, text message marketing is currently experiencing an incredible growth throughout all industries of the corporate environment; yet there is more to this simple, modern, and intimate mean of communication than connecting customers with their favorite brands of products and services.

November 1, 2018 Posted by Pocketstop in Text Message Marketing - M360

The year was 2005. Mobile marketing began with simple text messages being sent to customers by businesses and brands they signed up with to receive these messages that ranged from notification of sales to new product announcements. At that point, mobile marketing was born! Over a decade later, it has flourished into a booming business. Just how, you may wonder.

October 31, 2018 Posted by Pocketstop in Mass Notification

Organizations of all sizes and cultures see the value in preparing for emergencies. In fact, recent research indicates that a whopping 86% of American organizations have an emergency communications plan in place. Undoubtedly this is the case because time and again they have been proven to be the backbone of a facility’s communication infrastructure. However, utilizing an emergency communication plan …

October 30, 2018 Posted by Pocketstop in Mass Notification

In practical terms, a mass notification system is a rapid-response system designed for internal communication to broadcast notifications to pre-subscribed individuals, mostly employees, thus keeping them informed before, during or after a specific event.

October 29, 2018 Posted by Pocketstop in Text Message Marketing - M360

The advances of modern technology have made mobile the primary channel of communication, leading businesses to implement significant upgrades to the way they are presenting their messages to customers. And although a lot of them have turned to text message marketing, this solution is sometimes wrongfully seen as the go-to marketing method for retail businesses, with other industries typically being …