Blog Posts

December 25, 2018 Posted by Pocketstop in Other

Digital marketing is an important branch of the corporate environment, with companies of all sizes and from all industries relying on it for all their activities, from promoting new products, introducing themselves to the world or promoting an event, to strengthening the relationship with their customers and business partners, finding new customers, and growing within their industries. Satisfying the needs …

January 10, 2019 Posted by Pocketstop in Other

Change! It’s always happening. Even John F. Kennedy once said, “Change is the law of life.” For the past twenty years, the internet has fundamentally changed the face of retail.

January 28, 2019 Posted by Pocketstop in Other

Over the decades, retail malls have grown to become big business. Shopping centers and malls have evolved to become dynamic centers for retail outlets, restaurants, and entertainment venues. They have helped to shape the modern consumer buying habits and shopping orientations.

April 23, 2019 Posted by Pocketstop in Other

When the internet became mobile at the end of 1996 through the Nokia 9000 Communicator, the number of possibilities existing for marketers increased significantly, since reaching customers on their mobile devices opened up a new world of marketing strategies. With the development of smart phones, digital marketing exited the confines of emails and website pages, and entered a new marketing age—where …

April 25, 2019 Posted by Pocketstop in Other

The retail industry has undergone a substantial amount of changes in the last few years, in part due to technological advances, but also due to the rising necessity of being more attune to customer needs. With more and more businesses being created, keeping up with the competition means doing more than selling products in the traditional way and not engaging …

May 21, 2019 Posted by Pocketstop in Other

Facebook is as much of a social networking site as it is an advertising tool. Marketers and brands have leveraged Facebook pages and targeted ads to connect with their target audience. But ever since the Cambridge Analytica scandal came into light in early 2018, Facebook users have started doubting the platform’s credibility. In addition to the concerns over users’ privacy, …

January 31, 2019 Posted by Pocketstop in Other

In the healthcare industry, keeping up with trends and new developments is mandatory for all hospitals and medical professionals looking to provide their patients with high-quality care. Fortunately, modern times have brought a wide range of information at our fingertips. Thus, searching for resources online is a great way of staying up-to-date with medical innovation, sector developments, technological novelty, and …

September 20, 2019 Posted by Pocketstop in Other

Health care practitioners and social service workers work hard to give people a better life. Yet, their safety is often jeopardized due to dangerous working conditions. Nurses, physicians, emergency responders, and social service workers directly deal with mentally unstable individuals. As a result, they often become victims of workplace violence.

October 7, 2019 Posted by Pocketstop in Mass Notification

The Pandemic and All-Hazards Preparedness Act (PAHPA) was passed in December 2006 and has great implications for preparedness and response activities of the Department of Health and Human Services (HHS) during emergencies.

October 15, 2019 Posted by Pocketstop in Mass Notification

Hospitals are places that are meant to heal people after a natural disaster strikes or health emergencies. However, they can become places of disasters and violence due to natural calamities, internal or external threats.