Blog Posts

October 9, 2018 Posted by Pocketstop in Text Message Marketing - M360

For almost two decades, text message marketing has ruled the marketing industry incontestably with high success rates. SMS marketing statistics and facts demonstrate why that has been the case.

October 19, 2018 Posted by Pocketstop in Text Message Marketing - M360

Text message marketing is seeing an astonishingly rapid increase in popularity as more and more businesses – big and small – are turning to it for their customer-engagement needs. Given the remarkable open-and-read rate of text messages, there’s no situation in which your marketing strategy will not benefit from text messaging solutions, from when you want to inform your customers …

November 1, 2018 Posted by Pocketstop in Text Message Marketing - M360

The year was 2005. Mobile marketing began with simple text messages being sent to customers by businesses and brands they signed up with to receive these messages that ranged from notification of sales to new product announcements. At that point, mobile marketing was born! Over a decade later, it has flourished into a booming business. Just how, you may wonder.

December 24, 2018 Posted by Pocketstop in Other

December is the month in which we celebrate the sending of the first text message, something which 26 years later has become such a significant part of our lives that we can’t even imagine a time when people were not able to be within a few seconds reach of each other, regardless of time zones or geography. On December 3rd …

February 27, 2019 Posted by Pocketstop in Other

With the impressively rapid growth of rich communication services (RCS), understanding the role SMS plays in the implementation of marketing strategies is of utmost importance for all companies that want to keep up with new trends and solutions. With more and more people returning to the comfort and security of text messaging, not implementing SMS marketing plans means not tapping …

March 13, 2019 Posted by Pocketstop in Other

Modern-day communications rely on a wide range of solutions to get people connected with their friends, family, or with the brands they use. From SMS to messaging apps, email, or social media platforms, these channels offer us the ability to stay in touch no matter where we are, with only the help of a mobile device or computer. Technological advances …

April 1, 2019 Posted by Pocketstop in Other

Marketing has been undergoing constant growth and transformation in terms of methods or strategies applied in order to both attract customers, and provide them with a more personalized shopping experience. With the expansion of digital marketing, and especially of mobile marketing, people are developing new shopping habits, which retailers need to analyze and understand in order to stay one step …

April 12, 2019 Posted by Pocketstop in Other

In modern times customers are dictating the way retail businesses operate, as engagement from all industry actors towards improving the shopper journey has become more and more proactive. If in the past businesses would operate based on certain models to which customers had to adapt their needs, nowadays, the needs and shopping patterns of customers are the ones upon which …

April 15, 2019 Posted by Pocketstop in Other

With the development of modern technologies, our day-to-day lives have significantly changed, in ways that 30 or 50 years ago seemed unimaginable. In 1854, Antonio Meucci created the first voice communicating device, with Alexander Graham Bell pioneering the system of what we now call the telephone, yet the idea has been in the mind of many others years before that. …

April 17, 2019 Posted by Pocketstop in Other

Today’s business environment relies heavily on technology. Every single keystroke can leave traces on your disks. This unwanted data not only occupies space but even leads to a reduction in the overall data quality. Dirty data filled with errors can lead to bad marketing decisions, which, in turn, may lead to financial losses.