Blog Posts

September 3, 2020 Posted by Pocketstop in Business Continuity, Crisis Communications

The COVID-19 crisis is showing us the importance of having an emergency plan in place. Natural disasters begs us to be prepared, but also that each situation is unique and sometimes unpredictable. Ultimately, though, your organization having an emergency plan can possibly save lives and keep those around you from giving in to panic.

August 31, 2020 Posted by Pocketstop in Other

Optimizing your shopping mall’s marketing budget to seem bigger is something every center wants to do to maximize revenue and profits. In an age of Amazon, marketing is an essential to drive customers to visit your shopping malls.

August 27, 2020 Posted by Pocketstop in Mass Notification

As if we didn’t have enough to worry about, Hurricane Laura is bearing down on Louisiana and Texas potentially bringing along with it severe damage and potentially a lives lost. Keep in mind that in 2019, AccuWeather said that more than $22 billion in hurricane-related damages were reported which this year has the potential to surpass.

August 24, 2020 Posted by Pocketstop in Other

In an age of Amazon, shopping center marketers need to think and market differently especially during the COVID-19 pandemic. Only 32% of shoppers go to stores because they enjoy the experience; more than three-quarters try to avoid stores altogether, according to the Salesforce Connected Shopper Report. Shopping centers must drive shoppers in by creating a unique selling proposition especially as …

August 20, 2020 Posted by Pocketstop in Mass Notification

If the COVID-19 pandemic has taught us anything it is that emergencies can happen at any moment — severe weather, natural disasters or active shooters. These are events that threaten employee safety and impact business operations. Businesses need to choose the right emergency communications strategy, which includes a modern emergency mass notification system.

August 19, 2020 Posted by Pocketstop in Other

How important is customer engagement for your shopping mall? Take a look into the very near future:

April 27, 2020 Posted by Pocketstop in Other

Just because your shoppers aren’t currently visiting your shopping center, doesn’t mean you can’t reach out to them. You can’t afford shoppers forgetting about the great things your tenants and the center have to offer because you didn’t remind them.

April 27, 2020 Posted by Pocketstop in Mass Notification, Resident, Tenant & Vendor Communications

As social distancing and self-isolation become the new normal, many shopping centers are running at limited capacity or have been forced to close down entirely.

April 9, 2020 Posted by Pocketstop in Other

Traditional shopping malls are facing an identity crisis. Changing consumer preferences and shopping habits have resulted in diminished foot traffic and reduced sales. Technology has made it possible for consumers to order products of any kind from any corner of the world. If you want such people to step out of their homes, you have to lure them with a …

April 6, 2020 Posted by Pocketstop in Other

The retail industry has been experiencing quite a bit of turbulence for quite a few years. The emergence of online stores like Amazon has has had an impact on the profitability of brick and mortar businesses. Consequently, the shopping mall industry has also entered a state of frenzy. Dwindling foot traffic and plummeting revenue have forced many shopping centers to …