Blog Posts

June 5, 2018 Posted by Pocketstop in Text Message Marketing - M360

By the year 2020, 48.7 million consumers will opt in to receive business sms!

August 3, 2018 Posted by Pocketstop in Other

Retailers across the globe are harnessing the power of SMS marketing to enhance customer relationships and experience. With an open rate of almost 98% compared to just 20% from email marketing efforts, retailers are boosting sales, building brand awareness and retaining customers using SMS marketing. Small retail businesses now have the power to rival large global brands as they utilize …

September 27, 2018 Posted by Pocketstop in Text Message Marketing - M360

In today’s market, when new businesses are emerging with unbelievable speed, maintaining a pool of customers is mandatory for the survival of your brand. It is not just about how good your products or services are, but also about how proficient your marketing strategies are in terms of gaining new customers and keeping the ones you already have. Flooded by …

October 10, 2018 Posted by Pocketstop in Text Message Marketing - M360

Over the past ten years, the use of social media has steadily increased. Statistics indicate that as of 2018, 69% of Americans use social media. And what is more, close to 80% of social media use is on a mobile device.

October 18, 2018 Posted by Pocketstop in Text Message Marketing - M360

When it comes to deciding which marketing strategy works best for an organization, a lot of marketers become weary about aspects such as budget and whether or whether novelty is something that could work in their benefit. Therefore, oftentimes, they end up either implementing the same old strategy, or utilizing one that worked in the past for their competitors. The …

October 29, 2018 Posted by Pocketstop in Text Message Marketing - M360

The advances of modern technology have made mobile the primary channel of communication, leading businesses to implement significant upgrades to the way they are presenting their messages to customers. And although a lot of them have turned to text message marketing, this solution is sometimes wrongfully seen as the go-to marketing method for retail businesses, with other industries typically being …

February 5, 2019 Posted by Pocketstop in Other

Words and the manner in which we use them to communicate play an important role in the marketing industry, regardless of what type of marketing you are practicing. Whether your campaign involves sending a small text message, posting a social media update about one of your events, or writing a press release presenting a new product, words always help you …

June 14, 2019 Posted by Pocketstop in Other

In today’s digital age, most businesses are highly reliant on data, including personal information of their audience. In addition to collecting and processing consumer data, many companies also make money by selling this information. As a result, it is becoming increasingly crucial to protect the privacy rights of consumers.

February 10, 2016 Posted by Pocketstop in Text Message Marketing - M360, Pockestop News

Blast From The Past: This blog, first published in 2014, still rings true and illustrates how SMS Messaging can be utilized by other organizations apart from those in the retail and restaurant industry—where SMS use is heavy. 

June 25, 2014 Posted by Pocketstop in Pockestop News, Mass Notification

Disasters and calamities are inevitable; they cannot be done away with. But what organizations can control is how to respond in such a situation and prepare for them so that the damage can be controlled and minimized. Disaster preparedness is an ongoing process that calls for constant monitoring so that everything is kept updated.