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Using Technology to Effectively Respond to Inclement Weather: What Harvey Taught Us About Hurricane Communication

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Using Technology to Effectively Respond to Inclement Weather: What Harvey Taught Us About Hurricane Communication

September 19, 2017 Posted by in Pockestop News, Mass Notification

Hurricane season is here, and it is important to be prepared to respond effectively if bad weather hits your area. The forecast for the 2017’s hurricane season has been updated with more active storms predicted; the NOAA now expects 14-19 total named storms in the Atlantic. We’ve already had more than a year’s worth of named storms when you look …

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Hawaii Crisis Communication Case Study: What We Can Learn from the Hawaii Missile False Alarm

January 15, 2018 Posted by in Pockestop News, Mass Notification

On Saturday, January 13th, the Hawaii State government faced a difficult crisis communication mishap. A mass emergency alert was broadcast to everyone in the state saying a nuclear missile was inbound toward Hawaii. Residents and visitors sought out shelter. The problem was that the message turned out to be a false alarm. A state agency was doing an internal drill …

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A Lesson Learned from Workplace Harassment Scandals: Have Good Policies Before a Problem Arises

March 23, 2018 Posted by in Pockestop News, Crisis Communications, Mass Notification

Is your company reviewing your harassment policy? Recently, the #MeToo movement and surrounding stories of workplace harassment left many HR departments scrambling to update harassment policies. Even though the law and sound corporate management have mandated good workplace harassment policies for decades, some companies just didn’t pay enough attention – until now, when workplace harassment has become a hot-button cultural …

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Expert Advice for Crisis Communications

April 2, 2018 Posted by in Pockestop News, Crisis Communications, Mass Notification

The JLL Retail Division recently gathered a panel of experts, partners and members of corporate to discuss crisis communications in the retail context, and our very own Daniel Wagstaff joined the panel.

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How RedFlag Helps Businesses Enhance Their Business Continuity Plans

May 17, 2018 Posted by in Business Continuity, Mass Notification

When creating a business continuity plan, you are creating a robust outline of procedures and measures to support your business in times of crisis. Therefore, any software that can enhance the performance of your business continuity plan must be considered and utilized. Redflag has a selection of features that streamline emergency notifications across all platforms, making communication easy and professional …

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Pocketstop Announces RedFlag Integration With Microsoft Teams

July 14, 2021 Posted by in Mass Notification

DALLAS, July 13, 2021 (GLOBE NEWSWIRE) — Companies using Microsoft Teams can now integrate with Pocketstop’s emergency mass notification system, RedFlag. This will add a widely popular communication channel as a new communication medium for companies to send critical information in the event of an emergency/crisis situation.

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How Data Silos are Undermining your Shopping Mall Marketing Efforts

November 12, 2020 Posted by in Text Message Marketing - M360

You’ve probably learned this hard lesson by now: everything you do boils down to data. Data helps you see where your shopping center portfolio stands, where it is going, and how you’re being impacted. That’s why your data needs to be up to date, accurate and in sync across your entire shopping mall portfolio. It’s the only way for your …

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Use Cases for Rich Communication Services (RCS)

February 8, 2019 Posted by in Other

In a time when new technologies and solutions are emerging on a daily basis, businesses need to achieve the perfect balance between updating their strategies accordingly, and making sure that they always offer top-quality products and services. Marketing has and always will be an excellent measurer of how companies keep up with new trends and how their customers react to …

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5 Scary Tales of Marketing Gone Wrong

October 22, 2018 Posted by in Other

The marketing industry thrives on creativity and innovation, yet there are moments in which good intentions lead to scary tales of marketing gone wrong when those involved are not cautious, considerate, and intelligent in terms of campaign drafting based on audience targeting and current events. One of the most important parts of running a successful business is connecting with people …

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