Blog Posts

August 19, 2019 Posted by Pocketstop in Other

Text message marketing has become one of the most trustworthy digital marketing methods, with results that have helped companies from all industries better relate to their customers, promote their products, and improve the overall success of their business. Ever since its early stages, SMS has taken the role of an intimate, simple, and effective channel of communication, therefore, its use …

August 16, 2019 Posted by Pocketstop in Other

Communication is the key to success for every business. Efficient employee communication means you’ll be able to coordinate well within your team, ensuring that everyone is on the same page at any given point in time.

August 15, 2019 Posted by Pocketstop in Other

Business continuity strategies and how to deal with the aftermath of work interruptions have always been of main concern to businesses everywhere, regardless of industry. In our technologically-driven times, work interruptions are oftentimes related to IT downtime and the—sometimes hidden—effects of such incidents. Yet regardless of the fact that this sector no longer represents a novelty, the business costs of …

August 13, 2019 Posted by Pocketstop in Other

Over the decades, shopping center marketing has experienced a wide array of changes and improvements, and with every new technology or industry development, business owners have had to amend their strategies in order to keep up with competitors. Whether we are talking about new shopping centers being built in your area, a shift in customer demand, or the need to …

August 12, 2019 Posted by Pocketstop in Other

Every year, the U.S. witnesses a few catastrophic hurricanes that cause significant loss of life and property. This year’s hurricane season is no different, with a couple of cataclysmic ones expected. In 2019, AccuWeather predicts between five and seven named storms, two to four of which may develop into category 3-5 hurricanes. In addition to damaged property, injuries and casualties, …

August 9, 2019 Posted by Pocketstop in Other

In today’s highly interconnected world, crisis management has become one of the top priorities for companies. The internet and social media ensure that news about any major organizational crisis spreads like wildfire. While some organizations are adopting new-age methods to face the impending crisis, others may not be as well-equipped. PwC’s Global Crisis Survey 2019 comes at a crucial time …

August 8, 2019 Posted by Pocketstop in Other

SMS marketing has been around for quite some time, but while many may say that its time has gone, that is far from reality. Nearly 98% of all text messages are read before the day ends, practically guaranteeing that your message will be read.

August 6, 2019 Posted by Pocketstop in Other

Companies typically purchase products and services to solve a specific problem or achieve a certain goal. However, when evaluating software solutions, it is worthwhile to look for what secondary benefits that same software can provide your organization. While this outcome may not always be a possibility, it is worth considering in order to gain a greater Return on Investment (ROI).

August 5, 2019 Posted by Pocketstop in Other

Business-to-Consumer (B2C) Marketing represents a chance for businesses to have a positive influence on consumer behavior. This means businesses must be quick and timely with their marketing since consumers often act on impulse based on current requirements ultimately leaving a small window of opportunity to do it.

July 24, 2019 Posted by Pocketstop in Other

Today’s brands and marketers have access to a variety of channels to reach out to their target audience. From social media and video streaming platforms to email and search engines – you can leverage different mediums to connect with potential customers. It has become crucial for brands to have a build a powerful online reputation.