Blog Posts

August 4, 2018 Posted by Pocketstop in Other

When customers search for a restaurant, 72% of people use a mobile device to find out information and 50% of these people are in a car, or on the go. Therefore, mobile marketing plays a huge role in customer relationships even before a potential customer enters the premises of your eatery for the first time.

November 5, 2018 Posted by Pocketstop in Other

There has been a significant increase in customer-brand interaction via text messaging over the past years, from keeping in touch with favorite restaurants or interacting with retail brands to political campaigns. With more and more businesses turning to text message marketing for increasing their brand loyalty, sales growth and customer engagement needs, it is only natural that the means by …

June 22, 2018 Posted by Pocketstop in Other

By 2020, 48.7 million consumers will opt in to receive text messages from businesses. With 7 billion messages due to be sent out this year, and an open rate of over 90% within three minutes of receiving each SMS, there is a huge amount of exposure on offer for businesses.

January 18, 2019 Posted by Pocketstop in Other

Digital marketing is traversing one of its most glorious periods, with a wide range of implementation strategies and solutions upon which to make the most of what the industry has to offer. Companies from all over the world and from diverse sectors and industries are using digital marketing methods such as text message marketing or proximity marketing to raise brand …

August 3, 2018 Posted by Pocketstop in Other

Retailers across the globe are harnessing the power of SMS marketing to enhance customer relationships and experience. With an open rate of almost 98% compared to just 20% from email marketing efforts, retailers are boosting sales, building brand awareness and retaining customers using SMS marketing. Small retail businesses now have the power to rival large global brands as they utilize …

February 5, 2019 Posted by Pocketstop in Other

Words and the manner in which we use them to communicate play an important role in the marketing industry, regardless of what type of marketing you are practicing. Whether your campaign involves sending a small text message, posting a social media update about one of your events, or writing a press release presenting a new product, words always help you …

June 14, 2019 Posted by Pocketstop in Other

In today’s digital age, most businesses are highly reliant on data, including personal information of their audience. In addition to collecting and processing consumer data, many companies also make money by selling this information. As a result, it is becoming increasingly crucial to protect the privacy rights of consumers.

September 4, 2014 Posted by Pocketstop in Other

The excitement that going to the movie theater brings is a feeling we all know. For a couple of short hours we take a break from reality and focus on whatever is showing on the silver screen. Going to the movies is an activity that attracts a wide variety of people from all ages, races and genders. Last year, 1.34 …

October 27, 2014 Posted by Pocketstop in Other

Oct. 27, 2014 Erika Engle The Buzz

July 30, 2018 Posted by Pocketstop in Other

Over 6 billion text messages are sent every day in the U.S alone. With open rates averaging at around 98%, SMS communication is a fantastic avenue for businesses to keep in touch with their customers and vice versa.