Blog Posts

July 21, 2017 Posted by Pocketstop in Pockestop News, Crisis Communications, Mass Notification

Our interconnected world has changed the rules for how organizations must operate crisis communications Marketing Tech Blog recently posted ten new rules of crisis communications developed by Melissa Agnes. We agree! Our world has changed and how we exchange information and communicate has also changed over the past two decades. As businesses and organizations adapt, these rules should be kept handy. …

March 23, 2018 Posted by Pocketstop in Pockestop News, Crisis Communications, Mass Notification

Is your company reviewing your harassment policy? Recently, the #MeToo movement and surrounding stories of workplace harassment left many HR departments scrambling to update harassment policies. Even though the law and sound corporate management have mandated good workplace harassment policies for decades, some companies just didn’t pay enough attention – until now, when workplace harassment has become a hot-button cultural …

April 2, 2018 Posted by Pocketstop in Pockestop News, Crisis Communications, Mass Notification

The JLL Retail Division recently gathered a panel of experts, partners and members of corporate to discuss crisis communications in the retail context, and our very own Daniel Wagstaff joined the panel.

February 10, 2016 Posted by Pocketstop in Text Message Marketing - M360, Pockestop News

Blast From The Past: This blog, first published in 2014, still rings true and illustrates how SMS Messaging can be utilized by other organizations apart from those in the retail and restaurant industry—where SMS use is heavy. 

June 25, 2014 Posted by Pocketstop in Pockestop News, Mass Notification

Disasters and calamities are inevitable; they cannot be done away with. But what organizations can control is how to respond in such a situation and prepare for them so that the damage can be controlled and minimized. Disaster preparedness is an ongoing process that calls for constant monitoring so that everything is kept updated.

August 8, 2014 Posted by Pocketstop in Pockestop News

Last month, Mobile Marketing Watch published a brand new statistic about Smartphone penetration in the U.S.1 that got me thinking about how marketing has evolved over the years. Do any of us yearn for the days in Mad Men where marketing and advertising channels were pretty limited — can you imagine just three network television channels and no internet? With …

August 15, 2014 Posted by Pocketstop in Pockestop News, Mass Notification

Critical Preparations You Need (but hope you never have to use) After waking up bright and early, my morning routine consists of a little breakfast, coffee and catching some news on the television before I head out to the office. Pretty standard. Sometimes, however, I am hesitant to turn on the news. Sometimes, I just want to leave the TV …

August 20, 2014 Posted by Pocketstop in Pockestop News, Mass Notification

The power of a social network can add value to a crisis communication strategy Being able to effectively communicate during an emergency is an important capability of any organization. A crisis situation needs to be addressed systematically to prevent loss of life, damage to property and harm to an organization’s reputation. Keeping employees and other stakeholders informed in such situations …

September 9, 2014 Posted by Pocketstop in Pockestop News, Mass Notification

Reducing Response Time Contributes to Positive Outcomes It’s early Saturday afternoon and your shopping center is alive with the buzzing of people ready to bring in the fall season. You see a few people who have even donned light jackets despite the summer’s sun that hasn’t quite quit just yet. As a shopping mall property manager, your responsibilities are in …

October 30, 2014 Posted by Pocketstop in Text Message Marketing - M360, Pockestop News

If done correctly, the simplicity, versatility, personalization, measurability and effectiveness of text message marketing is sexy. By way of introduction, my name is Brian Teague (@undergroundlair) and I’m Chief Technology Evangelist for Pocketstop. As a technology evangelist, one of my goals is to help companies better understand how they can leverage our Text Message Marketing, Loyalty and Rewards as well …