By way of introduction, my name is Brian Teague (@undergroundlair) and I’m Chief Technology Evangelist for Pocketstop. As a technology evangelist, one of my goals is to help companies better understand how they can leverage our Text Message Marketing, Loyalty and Rewards as well as our Multi-channel Mass Notification System solutions to solve common communication problems. During a recent sales call and during some subsequent research on Beacons and Apple Passbook, I was reminded of how sexy a solution text message marketing really is.
This is a Jerry Maguire moment. Finally, someone said it “Text message marketing is sexy and it works with the Inbox, which is the number one mobile app” Brian Teague – Chief Technology Evangelist Pocketstop. What a powerful combination and sometimes I wonder how long it will last. When will text message marketing go the way of the dinosaur and then I’m reminded of how powerful it is as evidenced by how it is now being used to deliver content to Apple Passbook. That’s when I get truly excited at the opportunity of finally converting the marketing technology laggards over to the number one marketing communications medium and there are plenty of them. You see, as Chief Technology Evangelist, I spend much of my time evangelizing all of our technologies and calling on companies who have yet to take the plunge. Out of all our solutions, text message marketing is the easiest entry point for us and it complements email marketing, which most everyone does. Moreover, most of our largest customers started out with text message marketing and then added our Loyalty and Rewards, Digital Asset Management and Notification platforms and services over time. So, why is text message marketing sexy and more importantly why should you use it?
Still not convinced. It’s more than just text. It’s contextual and it leaves a digital trail. We’ll cover big data and location some other time.
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