Blog Posts

October 15, 2021 Posted by Pocketstop in Business Continuity, Crisis Communications, Mass Notification

One rule of thumb to ensure that your evacuation drill meets your criteria: practice makes perfect. Evacuation drills should be scheduled throughout the year in order to make sure your staff and other building occupants respond to the crisis in an effective (read: life-saving) manner. Emergencies happen without clear warning, and chaos and confusion can often occur as a result, …

October 13, 2021 Posted by Pocketstop in Crisis Communications

Does your emergency exit plan make sense even when it’s not only an idea on paper? When an emergency event confronts you and your employees, customers and staff, all kinds of things can go wrong if you are not properly prepared to deal with it. If chaos and panic ensue — if an evacuation route is not predetermined, for example …

October 21, 2020 Posted by Pocketstop in Crisis Communications, Resident, Tenant & Vendor Communications

You probably knew it was coming. Now there is official law regarding how California employers must communicate with their employees when they or other colleagues and individuals become ill or have tested positive for COVID-19.

October 12, 2020 Posted by Pocketstop in Crisis Communications

Ten years ago, social media platforms had a very different role, but today social media is used by all demographics and by people of all ages. In 2017, studies showed that 81 percent of the population had at least one social networking profile and those numbers continue to grow. The Pew Research Center showed:

September 14, 2020 Posted by Pocketstop in Business Continuity, Crisis Communications

First know this: you can never be too prepared when it comes to emergencies like fires. Unpreparedness brings panic and chaos. Planning helps bring organization and solutions to a dangerous situation.

September 3, 2020 Posted by Pocketstop in Business Continuity, Crisis Communications

The COVID-19 crisis is showing us the importance of having an emergency plan in place. Natural disasters begs us to be prepared, but also that each situation is unique and sometimes unpredictable. Ultimately, though, your organization having an emergency plan can possibly save lives and keep those around you from giving in to panic.

December 6, 2018 Posted by Pocketstop in Crisis Communications

Crisis communication is receiving more and more global attention from both the corporate environment and from public or governmental institutions. With the world being under the threat of crises of a diverse nature, the need for cooperating and finding an appropriate solution for crisis communication is all the more poignant in an era driven by new media and the impact …

December 5, 2018 Posted by Pocketstop in Crisis Communications

Although it has been around for many years, crisis communication is just now starting to see an increase in awareness towards the importance of the industry and the impact crisis communication has on the wellbeing of businesses and institutions from all over the world. In today’s technology-driven times, when information travels with the speed of light, the way a company …

October 11, 2018 Posted by Pocketstop in Crisis Communications

When we hear the word ‘crisis’, we think about a situation that is generally out of our control, perhaps caused by external factors, a situation which will cause havoc regardless of your implication in it. Adopting this approach can trigger a wide range of negative effects in times of crisis. Not being prepared for a crisis, no matter its nature, …

October 8, 2018 Posted by Pocketstop in Crisis Communications

It was arguably one of the most dreaded crises of our decade: the first Ebola diagnosis in the U.S. in Dallas, Texas in 2014. Independent reports into the Ebola crisis indicated a general lack of preparedness and stumbling caused by communication failures. Coupled with the frenzied social media, news about the crisis quickly exploded out of proportion, spreading like wildfire …