Blog Posts

November 4, 2021 Posted by Pocketstop in Crisis Communications, Business Continuity, Mass Notification

After extreme drought and fires this summer, the freeze in Texas this past February from winter storm Uri seems like the distant past. However, there have already been some major storms on both coasts this fall and it’s likely we will see more. The weather pattern known as El Nina will continue for the second year in a row. While …

October 28, 2021 Posted by Pocketstop in Crisis Communications, Mass Notification

Knowing what and how to communicate during the stages of crisis management will help you protect your organization, staff and customers and also greatly reduce its damaging impact. Although you can never be sure when an emergency will happen — and there is no guarantee that your plans will be 100% successful — having a plan in place will surely …

October 26, 2021 Posted by Pocketstop in Crisis Communications

Does your successful evacuation end with your organization getting back to business? The immediate drama of an emergency event is no time to start figuring out how to implement safety practices and save lives. If you have a plan in place, and your staff learns it and practices it in advance, your evacuation will more than likely end successfully. It …

October 21, 2021 Posted by Pocketstop in Crisis Communications, Business Continuity

Whether you’re a Fortune 50 company or a small business, cyber criminals are attacking companies of all sizes and becoming more brazen and destructive as a result. The stats bare this out: Cybercrime is up 600% year-over-year due to the COVID-19 pandemic – even small businesses saw a 424% increase in cyberattacks last year The average cost of an attack …

October 19, 2021 Posted by Pocketstop in Crisis Communications, Mass Notification

Do you have an emergency alert app to protect your business and staff when a crisis event happens? If you’re currently in the market, you’ll need software that’s easy to use and offers solid customer service. Ultimately, you’ll need an emergency communication system that sends wireless emergency alerts to any sized group and offers all of the features that help …

October 15, 2021 Posted by Pocketstop in Business Continuity, Crisis Communications, Mass Notification

One rule of thumb to ensure that your evacuation drill meets your criteria: practice makes perfect. Evacuation drills should be scheduled throughout the year in order to make sure your staff and other building occupants respond to the crisis in an effective (read: life-saving) manner. Emergencies happen without clear warning, and chaos and confusion can often occur as a result, …

October 13, 2021 Posted by Pocketstop in Crisis Communications

Does your emergency exit plan make sense even when it’s not only an idea on paper? When an emergency event confronts you and your employees, customers and staff, all kinds of things can go wrong if you are not properly prepared to deal with it. If chaos and panic ensue — if an evacuation route is not predetermined, for example …

October 21, 2020 Posted by Pocketstop in Crisis Communications, Resident, Tenant & Vendor Communications

You probably knew it was coming. Now there is official law regarding how California employers must communicate with their employees when they or other colleagues and individuals become ill or have tested positive for COVID-19.

October 12, 2020 Posted by Pocketstop in Crisis Communications

Ten years ago, social media platforms had a very different role, but today social media is used by all demographics and by people of all ages. In 2017, studies showed that 81 percent of the population had at least one social networking profile and those numbers continue to grow. The Pew Research Center showed:

September 14, 2020 Posted by Pocketstop in Business Continuity, Crisis Communications

First know this: you can never be too prepared when it comes to emergencies like fires. Unpreparedness brings panic and chaos. Planning helps bring organization and solutions to a dangerous situation.