Blog Posts

April 29, 2015 Posted by Pocketstop in Pockestop News, Mass Notification

How Does Your Business Provide Emergency Communications During A Power Outage? Spring is a time of warmer temperatures and new life outside our windows. It is also a time when the weather can cause disruptions in our lives and, if we’re not prepared, it can be a time where we find ourselves in trouble and in need of an emergency …

March 9, 2015 Posted by Pocketstop in Pockestop News

These Emergency Preparedness Tips Will Get You Thinking If you haven’t noticed a theme among many of our blog posts, I’ll fill you in, we like to talk a lot about emergency preparedness. It’s our mission, to give you the communication tools you need to help keep people safe during a crisis.

December 4, 2014 Posted by Pocketstop in Text Message Marketing - M360, Pockestop News

Text message marketing is becoming the king of mobile marketing. Thanksgiving has come and gone. And so has some of the biggest shopping days of the year. Black Friday, Small Business Saturday and Cyber Monday have become gargantuan events giving both consumers and businesses the opportunity to cash in. E-commerce has been changing the landscape of the Thanksgiving holiday shopping …

November 6, 2014 Posted by Pocketstop in Text Message Marketing - M360, Pockestop News

Align customer experience and expectations with customer service processes using Omni-Channel Communications The idea or concept of Omni-channel communications is all the rage among marketers. While it might be the rage, talking about it and actually doing it are two different things. For one, many companies, and many marketers for that matter, are still working with silos of data. For …

October 30, 2014 Posted by Pocketstop in Text Message Marketing - M360, Pockestop News

If done correctly, the simplicity, versatility, personalization, measurability and effectiveness of text message marketing is sexy. By way of introduction, my name is Brian Teague (@undergroundlair) and I’m Chief Technology Evangelist for Pocketstop. As a technology evangelist, one of my goals is to help companies better understand how they can leverage our Text Message Marketing, Loyalty and Rewards as well …

September 9, 2014 Posted by Pocketstop in Pockestop News, Mass Notification

Reducing Response Time Contributes to Positive Outcomes It’s early Saturday afternoon and your shopping center is alive with the buzzing of people ready to bring in the fall season. You see a few people who have even donned light jackets despite the summer’s sun that hasn’t quite quit just yet. As a shopping mall property manager, your responsibilities are in …

August 20, 2014 Posted by Pocketstop in Pockestop News, Mass Notification

The power of a social network can add value to a crisis communication strategy Being able to effectively communicate during an emergency is an important capability of any organization. A crisis situation needs to be addressed systematically to prevent loss of life, damage to property and harm to an organization’s reputation. Keeping employees and other stakeholders informed in such situations …

August 15, 2014 Posted by Pocketstop in Pockestop News, Mass Notification

Critical Preparations You Need (but hope you never have to use) After waking up bright and early, my morning routine consists of a little breakfast, coffee and catching some news on the television before I head out to the office. Pretty standard. Sometimes, however, I am hesitant to turn on the news. Sometimes, I just want to leave the TV …

August 13, 2014 Posted by Pocketstop in Pockestop News, Mass Notification

Which channel should I use for crisis communication during an emergency? Having a mass notification system at the ready to reach all employees in an organization can be incredibly beneficial in a crisis. An emergency alert system allows for the timely distribution of crisis communication that goes a long way in ensuring the safety and reputation of an organization and …

August 8, 2014 Posted by Pocketstop in Pockestop News

Last month, Mobile Marketing Watch published a brand new statistic about Smartphone penetration in the U.S.1 that got me thinking about how marketing has evolved over the years. Do any of us yearn for the days in Mad Men where marketing and advertising channels were pretty limited — can you imagine just three network television channels and no internet? With …