Blog Posts

March 22, 2018 Posted by Pocketstop in Pockestop News, Mass Notification

Many government agencies and high-profile businesses tell their employees to follow “the New York Times rule” when sending emails, drafting documents, and making business decisions. The rule is simple: if you would be embarrassed to see your conduct reported (or your email quoted) on the front page of the newspaper, think twice!

March 21, 2018 Posted by Pocketstop in Pockestop News, Mass Notification

In 2017, several major cyber attacks affected large businesses. Some affected millions of people: for example, the Equifax and Uber breaches compromised millions of people’s information. Beyond the high-profile attacks affecting millions of consumers, many small businesses faced the constant threat of falling victim to one of many malware attacks on corporate systems.

February 5, 2018 Posted by Pocketstop in Pockestop News, Crisis Communications, Mass Notification

This blog originated from The Crisis Communicator by Paul Rhynard. See the original post here.

January 15, 2018 Posted by Pocketstop in Pockestop News, Mass Notification

On Saturday, January 13th, the Hawaii State government faced a difficult crisis communication mishap. A mass emergency alert was broadcast to everyone in the state saying a nuclear missile was inbound toward Hawaii. Residents and visitors sought out shelter. The problem was that the message turned out to be a false alarm. A state agency was doing an internal drill …

October 12, 2017 Posted by Pocketstop in Mass Notification

As a property manager, you might know a thing or two about maintaining tenant data. In fact, you probably spend more time than you want to collecting, storing, and organizing information.

October 11, 2017 Posted by Pocketstop in Mass Notification

THE PROBLEM: AN UNEXPECTED CRISIS WITH HUNDREDS OF AFFECTED PERSONS

September 19, 2017 Posted by Pocketstop in Pockestop News, Mass Notification

Hurricane season is here, and it is important to be prepared to respond effectively if bad weather hits your area. The forecast for the 2017’s hurricane season has been updated with more active storms predicted; the NOAA now expects 14-19 total named storms in the Atlantic. We’ve already had more than a year’s worth of named storms when you look …

August 17, 2017 Posted by Pocketstop in Mass Notification

THE PROBLEM: INEFFECTIVE COMMUNICATION TO TENANTS

July 21, 2017 Posted by Pocketstop in Pockestop News, Crisis Communications, Mass Notification

Our interconnected world has changed the rules for how organizations must operate crisis communications Marketing Tech Blog recently posted ten new rules of crisis communications developed by Melissa Agnes. We agree! Our world has changed and how we exchange information and communicate has also changed over the past two decades. As businesses and organizations adapt, these rules should be kept handy. …

July 20, 2017 Posted by Pocketstop in Mass Notification

When you have important information to tell your tenants, you must be ready to hit send. From severe weather alerts, to closings, to emergency notifications, to networking events and staffing updates, sending real-time news must be quick, easy and manageable. Otherwise, you may miss an opportunity to send critical and timely information, which could hold you responsible for damages and …