Hurricane season is here, and it is important to be prepared to respond effectively if bad weather hits your area. The forecast for the 2017’s hurricane season has been updated with more active storms predicted; the NOAA now expects 14-19 total named storms in the Atlantic. We’ve already had more than a year’s worth of named storms when you look at the long-term average, and we’re just past the midpoint of the season. Having a crisis communication plan and effective response, complete with the tools available today for instantaneous, consistent and reliable messaging is imperative.
Is your company prepared to respond effectively in the face of bad weather or other unforeseen circumstances?
When Hurricane Harvey touched down in South Texas, technology played a key role in ensuring the safety of many affected Houstonians. Quick and effective communication was essential. Business managers and property owners communicated with their communities of employees and tenants to make sure people were safe. Throughout Hurricane Harvey, mass notification systems allowed companies to provide quick, clear, and targeted communication in real-time.
At Pocketstop, our Houston customers used RedFlag to proactively communicate about closures and evacuation orders so their audience could take appropriate precautions. Then, as Houston residents moved forward to rebuild, affected organizations used RedFlag to direct people to important information about insurance, medical and legal care, or other resources. Effective communication allowed affected persons to access resources efficiently.
During Harvey, companies were innovative about how they leveraged mass communication technologies. Our customers didn’t only ensure those affected by the hurricane were safe; they also reached out to the people throughout their company who were unaffected by the hurricane to let them know ways they could help out in the aftermath. Targeted, two-way communication created a forum for genuine connection: they found out who needed help and who could provide help. Then, they mobilized their networks to care for their people. This allowed companies to foster a real sense of community.
Do you have an effective communication plan and system in place?
We can help you achieve effective crisis communications with a simple & easy to use multi-channel mass communication system. Our mass communication technology, RedFlag, can ensure that you’re prepared for upcoming weather, crisis, or informational communication challenges.
Whether or not RedFlag is right for you, implementing a communication plan complete with the latest technology available today for immediate, real-time communication is crucial. And once you have a system in place, the best hedge you can have against a disaster is not letting your plan collect dust. Use your system. Practice with it. Train your people consistently. Prepare. And prepare often. Don’t worry about a crisis—plan for one so you’re ready and confident you’ll know how to take care of your people if you’re presented with a worst-case scenario.
See how RedFlag can help you protect what matters most.