Blog Posts

October 16, 2018 Posted by Pocketstop in Other

Workplace security is a vital part of the corporate environment, and needs to be thoroughly addressed in order to maintain the safety of everyone involved. Whether we are talking about access control, surveillance, security lighting, alarm systems, first responders, and other security aspects, addressing and implementing plans for proper functioning is essential for all businesses. In today’s times, there are …

October 15, 2018 Posted by Pocketstop in Business Continuity

Having a business continuity plan alongside plans for emergency response, crisis management, crisis communications, and disaster recovery is mandatory for all organizations, regardless of their profile, industry, structure, or size. Accounting for the day-to-day priorities of a business means having a plan in place in case of a downtime or disruption of activity. Therefore, all risk managements strategies should come …

October 12, 2018 Posted by Pocketstop in Internal Communications

We are living in technology-driven times, in which communications carry a significant weight, no matter what their nature is. When it comes to internal communications, best practices suggest to always trust a well-executed and thoroughly-implemented plan. Such plans provide organizations in industries as diverse as commercial real estate to financial services with the ability to have a road map to …

October 11, 2018 Posted by Pocketstop in Crisis Communications

When we hear the word ‘crisis’, we think about a situation that is generally out of our control, perhaps caused by external factors, a situation which will cause havoc regardless of your implication in it. Adopting this approach can trigger a wide range of negative effects in times of crisis. Not being prepared for a crisis, no matter its nature, …

October 10, 2018 Posted by Pocketstop in Text Message Marketing - M360

Over the past ten years, the use of social media has steadily increased. Statistics indicate that as of 2018, 69% of Americans use social media. And what is more, close to 80% of social media use is on a mobile device.

October 9, 2018 Posted by Pocketstop in Text Message Marketing - M360

For almost two decades, text message marketing has ruled the marketing industry incontestably with high success rates. SMS marketing statistics and facts demonstrate why that has been the case.

October 8, 2018 Posted by Pocketstop in Crisis Communications

It was arguably one of the most dreaded crises of our decade: the first Ebola diagnosis in the U.S. in Dallas, Texas in 2014. Independent reports into the Ebola crisis indicated a general lack of preparedness and stumbling caused by communication failures. Coupled with the frenzied social media, news about the crisis quickly exploded out of proportion, spreading like wildfire …

October 5, 2018 Posted by Pocketstop in Text Message Marketing - M360

You have this major event coming up, and you’ve gone out of your way to make sure it doesn’t fail. You want to reach out to as many people as possible. Could text message marketing be the answer to promote your event? Did you know that research indicates that the best way to get people’s attention is by text message? …

October 4, 2018 Posted by Pocketstop in Text Message Marketing - M360

Marketing tools are the go-to instruments for any business strategy aiming to improve brand loyalty, gain new customers or keep current ones happy, promote new products, increase sales, and other goals companies might set for themselves. As one of the most effective of marketing tools, text message marketing, albeit simple and effective in its means of implementation and in bringing …

October 3, 2018 Posted by Pocketstop in Text Message Marketing - M360

Living, breathing, interacting, and conducting our businesses in a mobile-first world puts us face-to-face with numerous benefits, but also with a few challenges, especially when it comes to perfectly understanding the key to developing a fruitful customer-business mobile relationship. Driving growth in a mobile-first world means adapting strategies not only to customer necessities, but also to the environment in which …