Blog Posts

May 2, 2014 Posted by Pocketstop in Other

As Chief Technology Evangelist of Pocketstop, one of my jobs is to evangelize our products and help developers and potential customers better understand how to best leverage our platforms and combine our capabilities into a complete solution. Having said that, I would like to introduce you to the next-generation implementation of our Digital Offers capabilities and share with you some …

September 17, 2019 Posted by Pocketstop in Other

Regardless of the size and nature of your business, the safety of your employees at the workplace should be of paramount importance. Safety measures must be taken to ensure that your employees are always away from harm’s way. Your goal should be to prevent workplace disasters through preventive measures.

June 13, 2019 Posted by Pocketstop in Other

One of the golden rules of marketing is to stay away from controversy and hot issues. The main reason for this is that commentary on such issues can lead to bad PR. Nearly all brands used to follow this rule and remained away from making controversial statements. However, that is changing now.

June 21, 2019 Posted by Pocketstop in Other

The marketing landscape is constantly evolving, and this evolution is even faster when it comes to digital marketing. In order to stay relevant and get your brand out there, you need to know the latest developments in the industry. By following the industry thought leaders, you can get information on how to increase your growth and sales.

January 28, 2020 Posted by Pocketstop in Other

Gone are the days when shopping malls were just places to shop. Changing consumer preferences have forced mall owners into thinking out of the box to come up with new ways of increasing their foot traffic.

November 14, 2019 Posted by Pocketstop in Other

The success of your shopping mall entirely depends on how well your tenants perform. For this, you need to maximize foot traffic to your mall. However, high footfall isn’t enough. You need to lure people into the shops of your tenants and get them to purchase from them. This requires some foresight and planning for your indoor mall advertising strategy.

March 26, 2019 Posted by Pocketstop in Other

Pocketstop’s text message marketing solution, Straightxt, has earned the prestigious 2019 Rising Star and Premium Usability Awards from FinancesOnline, a popular B2B software review platform. This recognition is given out to products that provide outstanding solutions for brick and mortar businesses in the U.S. across a number of categories, including the leaders in the text messaging marketing solution market.

April 19, 2019 Posted by Pocketstop in Other

Digital marketing has significantly changed the way companies conduct their marketing strategies toward gaining new customers, promoting products, improving brand awareness, and staying one step ahead of competitors. In today’s times, a digital marketing campaign can offer insights that traditional marketing methods were never able to provide, therefore it is easier for marketers to improve their efforts and make the …

June 11, 2019 Posted by Pocketstop in Other

Marketing is a field that’s continuously evolving, and its pace has only quickened in the past decade. With the soaring popularity of the internet, digital marketing has become the go-to method of marketing. There are over 3.8 billion internet users in the world, which is about half the world’s population. You need to use digital marketing to reach these people.

June 25, 2019 Posted by Pocketstop in Other

The landscape of marketing is in a state of constant change. Brands have to revamp their strategies with the introduction of every new technology or cultural shift. One such challenge that brands and marketers are facing at present is connecting with Generation Z. Their online behavior, purchase decisions, preferences, and aspirations, are very different from those of their predecessors, including …