Blog Posts

October 31, 2019 Posted by Pocketstop in Other

Pop-up stores have recently emerged as an effective and popular marketing tool for brands. They are temporary retail establishments that can be set up on the streets, in shopping malls, or at public events. Depending on the location and marketing objective, a pop-up store can be available for a few days or even weeks. Many big brands, including Nike, Google, …

January 20, 2020 Posted by Pocketstop in Other

Has your shopping mall experienced dwindling foot traffic? While you can’t compete with the comfort and convenience of online shopping, you can use innovative tactics to lure crowds. The key is to entice your audience with an exclusive experience that will compel them to visit your mall. It is high time you take retail therapy to a new level by …

January 15, 2020 Posted by Pocketstop in Other

When the first mall in the U.S. was built in 1956, it was perceived as a revolutionary concept. The ability to access a plethora of brands under one roof was both a novelty and a luxury. However, in recent years, the fervor and excitement surrounding shopping malls have fizzled out. The comfort of online shopping has given mall operators a …

February 28, 2020 Posted by Pocketstop in Other

Shopping malls have been struggling to survive. The surge of e-commerce has compelled millennials to shop from the comfort of their home. It is becoming increasingly difficult for brick and mortar businesses to compete with the convenience, variety, and affordability of online shopping. Consequently, shopping mall operators are trying to devise new ways to attract paying customers.

April 9, 2020 Posted by Pocketstop in Other

Traditional shopping malls are facing an identity crisis. Changing consumer preferences and shopping habits have resulted in diminished foot traffic and reduced sales. Technology has made it possible for consumers to order products of any kind from any corner of the world. If you want such people to step out of their homes, you have to lure them with a …

March 18, 2020 Posted by Pocketstop in Other

The world is facing an environmental crisis that is worsening every day. The rising global temperatures and increasing sea-levels have caught the attention of many consumers. This, in turn, has caused a shift in the mind of today’s shoppers. They are becoming increasingly conscious of the environmental impact of their actions.

June 7, 2018 Posted by Pocketstop in Other

Disengaged employees cost organizations between $450 and $550 billion annually. Whereas, organizations with high employee engagement outperform those with low employee engagement by 202%.

May 11, 2018 Posted by Pocketstop in Other

Cyber attacks come in many forms and can seriously impact the operations and infrastructure of your business. Whilst it’s important to have business continuity plans in place and team members allocated to deal with such attacks, it’s also paramount to consider what to tell employees and how as a cyber attack emerges.

April 26, 2018 Posted by Pocketstop in Other

Millennials and Baby Boomers certainly differ with regards to their aspirations, expectations, and general ways of thinking. They also prefer to communicate using different platforms and methods.

June 19, 2018 Posted by Pocketstop in Other

If you don’t have an internal communications department then you are risking running a business with disengaged and unhappy employees.