RedFlag Threat Intelligence: Transforming Emergency Notification into Proactive Risk Management

August 26, 2025 Posted by Jordan Hand in Crisis Communications Social Share

In today’s unpredictable world, organizations can no longer afford to simply react to crises—they need to anticipate, monitor, and act before disruptions put people and operations at risk. That’s exactly what RedFlag’s new Threat Intelligence feature delivers.

During a recent webinar, RedFlag Senior Account Executive Lee Johnson walked through how Threat Intelligence extends the platform beyond mass notifications to become a comprehensive risk reduction solution. Here’s a look at what makes this new capability a game-changer.

Watch the webinar recording

Why Threat Intelligence Matters

Emergencies come in many forms: severe weather, power outages, civil unrest, active shooter incidents, and environmental hazards. The challenge for organizations is filtering through overwhelming streams of raw data and turning it into actionable information fast enough to protect people and assets.

With Threat Intelligence, RedFlag does exactly that:

• Monitors live feeds from trusted sources like FEMA and the National Weather Service
• Customizes alerts based on severity, urgency, and category
• Automates notifications to impacted individuals or teams
• Tracks and reports incidents for compliance and future preparedness

“This really takes RedFlag from being just an emergency notification system to being a true risk management platform,” said Johnson.

Before, During, and After an Incident

One of the biggest strengths of RedFlag’s Threat Intelligence is its ability to support organizations across all stages of an event:

• Before: Proactively monitor regions for weather, security, or infrastructure threats. Set automated rules to notify risk or security teams instantly.
• During: Automatically alert employees, contractors, or impacted groups in real time—without requiring manual intervention.
• After: Access detailed logs showing who received alerts, when messages were delivered, and how responses were tracked for compliance and learning.

Ready to see how your organization can move from reactive to proactive? Watch the full webinar on-demand.

Customization That Sets RedFlag Apart

Unlike one-size-fits-all competitors, RedFlag gives you granular control:

• Monitor specific regions or even street-level areas with custom geo-fencing
• Set different rules for different areas (severity, categories, or urgency levels)
• Decide who gets notified—from admins to only those physically in impacted areas
• Limit updates to avoid “alert fatigue” while keeping key stakeholders informed

Johnson noted: “The ability to pinpoint exactly who needs to be notified, down to one person if necessary, is what makes RedFlag stand out in the market.”

Real-World Use Cases

Organizations across industries are already finding value in Threat Intelligence:

• Property management firms monitoring local power outages or flooding risks
• Manufacturing plants tracking severe weather or supply chain disruptions
• Corporate campuses preparing for potential security or civil unrest events
• Healthcare systems monitoring environmental hazards like wildfires or earthquakes

The system is also highly adaptable for international coverage, with the option to integrate custom feeds tailored to unique operational needs.

Getting Started with Threat Intelligence

For many organizations, the biggest hesitation is not knowing how to start. Johnson emphasized that RedFlag’s Customer Success Team partners with clients to design, test, and implement the right threat monitoring setup—so you don’t have to figure it out alone.

📢 Not sure if Threat Intelligence is included in your plan? Reach out to your RedFlag Customer Success Manager today to find out.

Final Thoughts

Crises will continue to happen—it’s not a matter of if, but when. RedFlag’s Threat Intelligence ensures you don’t just react—you lead with foresight, clarity, and precision.

👉 Next Steps:

• Watch the full webinar on-demand
• Request a personalized demo

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