No matter what kind of communication, sending it to the right people is important – especially considering their location for location-based alerts. For a mass notification, segmenting is critical to reaching employees and other stakeholders at just the right time with the precise message.
Segmenting is a way to group your recipients based on certain criteria. This is important because not every contact needs to get every communication. For example, if a tornado watch has been issued that applies to two of your four locations, you only need to contact those in the affected areas.
By grouping or segmenting your contacts, you can send relevant messages to the right audiences for clarity and action. Even the best crafted messages are wasted if they are not directly applicable to the recipient, and segmenting reduces unnecessary communications to encourage readability and response.
Benefits of segmenting:
Segmenting can be as simple or as complex as your organization or situation requires. Planning ahead for common use cases is always a good idea, and you can add more sophistication as needed.
Possible ways to segment contacts:
In an emergency, where someone is located determines their level of risk and danger. As more employees work away from office locations, it is critical to have ways to message them based on where they currently are so you can send relevant messages in seconds. With geo-location, you can track your people and communications all relative to an incident.
Imagine the fire alarm goes off – how do you know who is in the building and direct them to the safest exit?
|Possible Scenarios:||Without GPS location||With GPS location-based alerts|
A tornado has been spotted near one of your offices – how do you immediately communicate with people in the area?
|Possible Scenarios||Without GPS location||With GPS location-based alerts|
With a robust Mass Notification System like RedFlag that has custom segmenting and location-based targeting, you now have a powerful tool to personalize messages based on the location of your employees, vendors, and stakeholders without disrupting the routines of individuals not affected. Read more about how RedFlag can help you simplify and strengthen your emergency preparedness communication plans. Click here.