Blog Posts

February 27, 2019 Posted by Pocketstop in Other

With the impressively rapid growth of rich communication services (RCS), understanding the role SMS plays in the implementation of marketing strategies is of utmost importance for all companies that want to keep up with new trends and solutions. With more and more people returning to the comfort and security of text messaging, not implementing SMS marketing plans means not tapping …

December 24, 2018 Posted by Pocketstop in Other

December is the month in which we celebrate the sending of the first text message, something which 26 years later has become such a significant part of our lives that we can’t even imagine a time when people were not able to be within a few seconds reach of each other, regardless of time zones or geography. On December 3rd …

August 8, 2018 Posted by Pocketstop in Other

By 2025 millennial’s will make up 75% of the U.S workforce. 84% of these millennial’s seek a sense of purpose in their work, 50% of these said that they would take a pay cut for a job that aligns more closely with their values.

April 12, 2019 Posted by Pocketstop in Other

In modern times customers are dictating the way retail businesses operate, as engagement from all industry actors towards improving the shopper journey has become more and more proactive. If in the past businesses would operate based on certain models to which customers had to adapt their needs, nowadays, the needs and shopping patterns of customers are the ones upon which …

April 1, 2019 Posted by Pocketstop in Other

Marketing has been undergoing constant growth and transformation in terms of methods or strategies applied in order to both attract customers, and provide them with a more personalized shopping experience. With the expansion of digital marketing, and especially of mobile marketing, people are developing new shopping habits, which retailers need to analyze and understand in order to stay one step …

March 13, 2019 Posted by Pocketstop in Other

Modern-day communications rely on a wide range of solutions to get people connected with their friends, family, or with the brands they use. From SMS to messaging apps, email, or social media platforms, these channels offer us the ability to stay in touch no matter where we are, with only the help of a mobile device or computer. Technological advances …

April 30, 2019 Posted by Pocketstop in Other

The practice of marketing has been around since ancient times, yet marketing as a concept with an emphasis on advertising and sales was not introduced until late nineteenth century. Today, marketing plays a vital role in our societies, and has developed into a version of itself that is significantly different than what it represented in antiquity. In fact, it is …

April 17, 2019 Posted by Pocketstop in Other

Today’s business environment relies heavily on technology. Every single keystroke can leave traces on your disks. This unwanted data not only occupies space but even leads to a reduction in the overall data quality. Dirty data filled with errors can lead to bad marketing decisions, which, in turn, may lead to financial losses.

April 15, 2019 Posted by Pocketstop in Other

With the development of modern technologies, our day-to-day lives have significantly changed, in ways that 30 or 50 years ago seemed unimaginable. In 1854, Antonio Meucci created the first voice communicating device, with Alexander Graham Bell pioneering the system of what we now call the telephone, yet the idea has been in the mind of many others years before that. …

August 8, 2019 Posted by Pocketstop in Other

SMS marketing has been around for quite some time, but while many may say that its time has gone, that is far from reality. Nearly 98% of all text messages are read before the day ends, practically guaranteeing that your message will be read.