Text message marketing campaigns can be incredibly effective when done correctly and in compliance with the Telephone Consumer Protection Act (TCPA). As a result, we’ve put together a brief overview so you stay compliant and making effective use of this platform.
This is absolutely key to make sure your company is compliant with TCPA. Individuals in your text message marketing database must give their explicit consent and be absolutely certain that they did so. This is usually achieved by texting in a keyword or submitting a form (digital or hard copy). In addition, you can not bury this in paperwork or in a long user agreement form. The user has to know beyond a shadow of a doubt that they signed up to receive text messages from your business.
Once your user has given their consent, they should receive a confirmation message that confirms they’ve explicitly opted in to your text message marketing program and include the information below.