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Category: Shopping Centers

3 Things You Must Know About Segmenting Your Shopping Mall Database for More Personalized Marketing

October 8, 2020 Posted by in Shopping Centers

You may already know why shopping mall customer segmentation and personalization are important (if not, read our blog post stat!). In getting your plan together, here are the challenges:

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Your Burning Questions about Shopping Mall Customer Engagement, Answered

September 17, 2020 Posted by in Shopping Centers

There is a fundamental difference among customer service, customer engagement and customer experience. This blog will focus on how to use all three strategies to differentiate your shopping center as a place that turns customers into advocates.

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Make Your Shopping Mall Marketing Budget Seem 3x Bigger

August 31, 2020 Posted by in Shopping Centers

Optimizing your shopping mall’s marketing budget to seem bigger is something every center wants to do to maximize revenue and profits. In an age of Amazon, marketing is an essential to drive customers to visit your shopping malls.

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What “Good” Customer Engagement Can Look Like For Your Shopping Mall

August 19, 2020 Posted by in Shopping Centers

How important is customer engagement for your shopping mall? Take a look into the very near future:

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What Shopping Centers Can Do To Support Their Tenants During The Pandemic

April 27, 2020 Posted by in RedFlag, Shopping Centers, tenant notification system

As social distancing and self-isolation become the new normal, many shopping centers are running at limited capacity or have been forced to close down entirely.

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6 Reasons Open-Air Shopping Mall Centers are Winning

April 9, 2020 Posted by in proximity marketing, Shopping Centers, Wi-Fi Alive

Traditional shopping malls are facing an identity crisis. Changing consumer preferences and shopping habits have resulted in diminished foot traffic and reduced sales. Technology has made it possible for consumers to order products of any kind from any corner of the world. If you want such people to step out of their homes, you have to lure them with a …

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Top 5 Shopping Center Industry Resources

April 6, 2020 Posted by in Shopping Centers

The retail industry has been experiencing quite a bit of turbulence for quite a few years. The emergence of online stores like Amazon has has had an impact on the profitability of brick and mortar businesses. Consequently, the shopping mall industry has also entered a state of frenzy. Dwindling foot traffic and plummeting revenue have forced many shopping centers to …

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6 Ways Shopping Centers Can Serve Sustainability-Minded Shoppers

March 18, 2020 Posted by in proximity marketing, Shopping Centers, Sustainability, Wi-Fi Alive

The world is facing an environmental crisis that is worsening every day. The rising global temperatures and increasing sea-levels have caught the attention of many consumers. This, in turn, has caused a shift in the mind of today’s shoppers. They are becoming increasingly conscious of the environmental impact of their actions.

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How Gaming Entertainment Businesses Can Drive Foot Traffic To Your Shopping Mall Center

March 16, 2020 Posted by in Shopping Centers, Straightxt, text message marketing

The steady decline of foot traffic has been plaguing shopping mall operators and real estate developers for over a decade. As online stores continue to give brick-and-mortar businesses a run for their money, shopping malls are facing the urgent need to reinvent themselves. It is no longer enough for a mall to offer an assortment of stores. Even fancy food …

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Using Public Spaces to Attract Shopping Mall Customers

February 28, 2020 Posted by in Shopping Centers

Shopping malls have been struggling to survive. The surge of e-commerce has compelled millennials to shop from the comfort of their home. It is becoming increasingly difficult for brick and mortar businesses to compete with the convenience, variety, and affordability of online shopping. Consequently, shopping mall operators are trying to devise new ways to attract paying customers.

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