Call or Text 877.840.2444

Blog Posts

Category: Articles

The 10 New Rules of Crisis Communications

July 21, 2017 Posted by in Articles, Business, crisis communications, News, Pocketstop, RedFlag, Technology, Trending

Our interconnected world has changed the rules for how organizations must operate crisis communications Marketing Tech Blog recently posted ten new rules of crisis communications developed by Melissa Agnes. We agree! Our world has changed and how we exchange information and communicate has also changed over the past two decades. As businesses and organizations adapt, these rules should be kept handy. …

Read More About The 10 New Rules of…

Omni-Channel Communications Using Microsoft Dynamics CRM & Pocketstop’s Broadcast API

November 6, 2014 Posted by in Articles, Business, News, Technology, text message marketing, Trending

Align customer experience and expectations with customer service processes using Omni-Channel Communications The idea or concept of Omni-channel communications is all the rage among marketers. While it might be the rage, talking about it and actually doing it are two different things. For one, many companies, and many marketers for that matter, are still working with silos of data. For …

Read More About Omni-Channel Communications Using Microsoft Dynamics…

Improve Your Shopping Center’s Emergency Action Plan

August 15, 2014 Posted by in Articles, Business, Emergency Action Plan, Emergency Notification System, Emergency Preparedness Plan, Mass Notification System, News, Technology, Trending

Critical Preparations You Need (but hope you never have to use) After waking up bright and early, my morning routine consists of a little breakfast, coffee and catching some news on the television before I head out to the office. Pretty standard. Sometimes, however, I am hesitant to turn on the news. Sometimes, I just want to leave the TV …

Read More About Improve Your Shopping Center’s Emergency…

Improve Crisis Communication by Tailoring Mass Notification System Alert Messages for Each Channel

August 13, 2014 Posted by in Articles, Business, Emergency Action Plan, Emergency Notification System, Emergency Preparedness Plan, Mass Notification System, News, Technology, Trending

Which channel should I use for crisis communication during an emergency? Having a mass notification system at the ready to reach all employees in an organization can be incredibly beneficial in a crisis. A mass notification system allows for the timely distribution of crisis communication that goes a long way in ensuring the safety and reputation of an organization and …

Read More About Improve Crisis Communication by Tailoring…

The History and Future of Mobile Marketing as Smartphones reach 70% mobile market penetration in the U.S.

August 8, 2014 Posted by in Articles, Business, Mobile, Mobile Marketing, News, SMS, Technology, Trending

Last month, Mobile Marketing Watch published a brand new statistic about Smartphone penetration in the U.S.1 that got me thinking about how marketing has evolved over the years. Do any of us yearn for the days in Mad Men where marketing and advertising channels were pretty limited — can you imagine just three network television channels and no internet? With …

Read More About The History and Future of…

Text Message Weather Alerts Program Powered by Pocketstop Helps WFAA Channel 8 Viewers Know if They Need to Grab Their Umbrella Before Heading Out

July 7, 2014 Posted by in Articles, Mobile, News, SMS, Technology, Text Message Platform, Trending, Weather Alerts

Why should I Register For Text Message Weather Alerts? Whether you are planning to watch a World Cup game on the patio at your favorite restaurant, running a quick errand to Hobby Lobby or loading up the RV to head out to this weekend’s NASCAR race — the weather could make or break your plans. Is that patio covered enough …

Read More About Text Message Weather Alerts Program…

Digital Offers API

May 2, 2014 Posted by in Articles, Mobile Coupons, Rewards, Technology, Trending

As Chief Technology Evangelist of Pocketstop, one of my jobs is to evangelize our products and help developers and potential customers better understand how to best leverage our platforms and combine our capabilities into a complete solution. Having said that, I would like to introduce you to the next-generation implementation of our Digital Offers capabilities and share with you some …

Read More About Digital Offers API

Ready to Get Started?

See how RedFlag can help you protect what matters most.