Daniel defines the strategic direction of Pocketstop while identifying and managing key business opportunities. Responsible for delivering on the Pocketstop value proposition, he focuses on solving an organization’s largest communications issues by using proven technologies in unique ways. While content may be King, communication is Queen and she wears the pants. Daniel ensures every solution is both simple and efficient and delivers measurable business results. Daniel has 20 years of diverse experience working with clients to ensure their B2B and B2C communication strategy motivates and drives the desired behavior.