sms_text_message_marketing
Posted on / by Daniel Wagstaff / in Business, Mobile, SMS, Technology, Trending

SMS Text Message Marketing Short Codes Sought Out by Consumers

SMS text message marketing is the best tech tool to drive digital engagement. It just is. Everywhere I go, I look for short codes at my favorite shops and restaurants. I check the bottom of my receipts and I even go to the websites of my favorite places to see if they will text me hot deals, sales and other information that I’d rather have pushed to me—and I’m not alone. Everyday customers are joining the “mobile clubs” or SMS text message marketing campaigns of their favorite places. From restaurants, coffee shops, retailers and even television stations… businesses are using SMS text message marketing to reach consumers.

As demand rises, the ability to sign up for mobile marketing campaigns via short codes is becoming more and more available as retailers are seeing the real benefits of this booming communication channel. Businesses aren’t the only one’s seeing benefits. Consumers get discounts and coupons at their favorite places; a win-win for everyone.

SMS text message marketing is less often a stand-alone marketing channel but provides businesses with the ability to create a multi-channel marketing approach. If you studied marketing and remember your “4 Ps,” you won’t want to forget to include SMS text message marketing as part of the promotion strategy in your marketing mix making it a compliment to other marketing activities. As well, SMS text message marketing is, unlike other channels, a direct and immediate connection to your consumer.

National donut chain, Dunkin Donuts, utilized a mobile marketing campaign that focused on encouraging customers to opt-in to receive offers via text messages. Radio spots and mobile internet ads were used to promote the campaign. As a result, 7,500 consumers in the Boston area opted-in to the mobile marketing campaign!

Additionally1:

  • 17% of participants forwarded the text message promotion to a friend
  • 35% considered themselves to be more likely to frequent Dunkin Donuts in the future
  • Local area stores saw a 21% increase in store traffic

Quick service restaurants (QSR), like Duncan Donuts, are a growing segment of retailers who are using mobile marketing campaigns to communicate with consumers.

Some reasons why include:

  • 90% of text messages are read within 3 minutes of being delivered
  • Mobile coupons receive 10 times higher redemption rate than print coupons
  • 16% of smartphone users made a purchase because of a marketing message receive on their phone (this number is growing!)
  • 98% of text messages are read (compared to 20% of emails)

The power of a mobile marketing campaign via SMS text message marketing is enormous. For more information about Pocketstop’s mobile marketing moneymaker and how our SMS text message marketing platform can help your business meet its goals, give us a call today at 877-840-2444 or live chat with us at www.pocketstop.com.

1 http://www.tatango.com/blog/dunkin-donuts-sms-promotion-increases-store-traffic-21-percent/

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About Daniel Wagstaff

Daniel defines the strategic direction of Pocketstop while identifying and managing key business opportunities. Responsible for delivering on the Pocketstop value proposition, he focuses on solving an organization’s largest communications issues by using proven technologies in unique ways. While content may be King, communication is Queen and she wears the pants. Daniel ensures every solution is both simple and efficient and delivers measurable business results. Daniel has 20 years of diverse experience working with clients to ensure their B2B and B2C communication strategy motivates and drives the desired behavior.