Blog Posts

September 27, 2018 Posted by Pocketstop in Text Message Marketing - M360

In today’s market, when new businesses are emerging with unbelievable speed, maintaining a pool of customers is mandatory for the survival of your brand. It is not just about how good your products or services are, but also about how proficient your marketing strategies are in terms of gaining new customers and keeping the ones you already have. Flooded by …

September 26, 2018 Posted by Pocketstop in Crisis Communications

Any situation that is threatening or could become threatening and harm people, property, businesses, and even damage reputations is considered a crisis. The world is and has always been vulnerable to a wide array of crisis. People, institutions, organizations, countries, landscapes, everyone an everything on this earth could at one point be in crisis.

September 25, 2018 Posted by Pocketstop in Internal Communications

Successful communication within all levels of the organizational hierarchy is essential for the development and success of any business. In fact, internal communications are as important as communicating with your customers. As a key factor in achieving your goals and objectives, internal communication needs to undergo a constant process of improvement. “Good ideas need good strategies.” Reid Hoffman, the founder …

September 24, 2018 Posted by Pocketstop in Crisis Communications

Studies have shown that 79% of business decision makers believe that they are only 12 months away from a potential crisis. Despite this, only 59% of business decision makers have experienced a crisis in the current or previous company. A scarier statistic is that only 54% of businesses have a developed crisis plan in place. Business crisis situations can occur with …

September 21, 2018 Posted by Pocketstop in Text Message Marketing - M360

It has been shown that 98% of adults aged 18 to 29 in the US own a device capable of receiving a text message. In fact, 90% of business leads would rather receive a text message than a phone call. Fifty per cent of consumers prefer SMS support as opposed to a phone call, 64% of consumers perceive SMS communications from …

September 20, 2018 Posted by Pocketstop in Other

Global real estate investments were worth $165billion in the first quarter of this year seeing a rise of 15%. This was the best recorded quarterly performance since 2007. Rapid changes in tenant dynamics, customer demographic shifts, and ever-increasing needs for better and faster data access to allow improved service and amenities are changing the way the commercial real estate world …

September 19, 2018 Posted by Pocketstop in Other

Steady streams of new construction, evolving tenant management techniques, and rapid advancements in A.I and technology are changing the face of the global real estate industry.

August 9, 2018 Posted by Pocketstop in Other

Marketers have a way of thinking that includes traits that can be of great benefit to internal communications professionals.

August 8, 2018 Posted by Pocketstop in Other

By 2025 millennial’s will make up 75% of the U.S workforce. 84% of these millennial’s seek a sense of purpose in their work, 50% of these said that they would take a pay cut for a job that aligns more closely with their values.

August 6, 2018 Posted by Pocketstop in Other

Internal communications is the glue that binds employees, management, and stakeholders together. It helps keep employees of an organization informed, loyal, and engaged. Well-executed internal communications increases employee job satisfaction, improves business turnover, and helps to decrease staff turnover.