Blog Posts

October 26, 2018 Posted by Pocketstop in Other

It has already been six years since the world was supposed to end in 2012, yet the more we look at current events, the more we start wondering whether we are in fact headed towards a less apocalyptical end, but nonetheless, a very horrifying one. With the world becoming a playing field for social injustices, political unrest, violence, cyber-attacks on …

October 24, 2018 Posted by Pocketstop in Other

Whether we are talking about office, retail, or multifamily, property management is a complex and hazardous business, particularly for an environment that is rapidly changing in regards to both property offers and tenant demands, but also in terms of maintenance, and staying one step ahead of trouble. The flexibility and speediness with which the market changes have made it difficult …

October 23, 2018 Posted by Pocketstop in Internal Communications

Back in the day, internal communications were a mere footnote in the year-end report of a company, with businesses not yet knowing how to approach this mean of employee interaction or not fully understanding its benefits. Cult comedies such as Office Space (1999) depicted internal communications as these mischief-creating channels, giving us lines as the now-famous, “did you get the …

October 22, 2018 Posted by Pocketstop in Other

The marketing industry thrives on creativity and innovation, yet there are moments in which good intentions lead to scary tales of marketing gone wrong when those involved are not cautious, considerate, and intelligent in terms of campaign drafting based on audience targeting and current events. One of the most important parts of running a successful business is connecting with people …

October 19, 2018 Posted by Pocketstop in Text Message Marketing - M360

Text message marketing is seeing an astonishingly rapid increase in popularity as more and more businesses – big and small – are turning to it for their customer-engagement needs. Given the remarkable open-and-read rate of text messages, there’s no situation in which your marketing strategy will not benefit from text messaging solutions, from when you want to inform your customers …

October 18, 2018 Posted by Pocketstop in Text Message Marketing - M360

When it comes to deciding which marketing strategy works best for an organization, a lot of marketers become weary about aspects such as budget and whether or whether novelty is something that could work in their benefit. Therefore, oftentimes, they end up either implementing the same old strategy, or utilizing one that worked in the past for their competitors. The …

October 17, 2018 Posted by Pocketstop in Other

Human resources departments have undergone extensive changes throughout the years. Coming from times in which they would handle simple aspects such as hiring and payrolls, we’ve reached an age in which human resources departments contribute a great deal to the accomplishment of a company’s goals and objectives by working with things such as performance management, employee wellbeing and motivation, organizational …

October 16, 2018 Posted by Pocketstop in Other

Workplace security is a vital part of the corporate environment, and needs to be thoroughly addressed in order to maintain the safety of everyone involved. Whether we are talking about access control, surveillance, security lighting, alarm systems, first responders, and other security aspects, addressing and implementing plans for proper functioning is essential for all businesses. In today’s times, there are …

October 15, 2018 Posted by Pocketstop in Business Continuity

Having a business continuity plan alongside plans for emergency response, crisis management, crisis communications, and disaster recovery is mandatory for all organizations, regardless of their profile, industry, structure, or size. Accounting for the day-to-day priorities of a business means having a plan in place in case of a downtime or disruption of activity. Therefore, all risk managements strategies should come …

October 12, 2018 Posted by Pocketstop in Internal Communications

We are living in technology-driven times, in which communications carry a significant weight, no matter what their nature is. When it comes to internal communications, best practices suggest to always trust a well-executed and thoroughly-implemented plan. Such plans provide organizations in industries as diverse as commercial real estate to financial services with the ability to have a road map to …