Blog Posts

August 12, 2019 Posted by Pocketstop in Other

Every year, the U.S. witnesses a few catastrophic hurricanes that cause significant loss of life and property. This year’s hurricane season is no different, with a couple of cataclysmic ones expected. In 2019, AccuWeather predicts between five and seven named storms, two to four of which may develop into category 3-5 hurricanes. In addition to damaged property, injuries and casualties, …

August 9, 2019 Posted by Pocketstop in Other

In today’s highly interconnected world, crisis management has become one of the top priorities for companies. The internet and social media ensure that news about any major organizational crisis spreads like wildfire. While some organizations are adopting new-age methods to face the impending crisis, others may not be as well-equipped. PwC’s Global Crisis Survey 2019 comes at a crucial time …

August 8, 2019 Posted by Pocketstop in Other

SMS marketing has been around for quite some time, but while many may say that its time has gone, that is far from reality. Nearly 98% of all text messages are read before the day ends, practically guaranteeing that your message will be read.

August 6, 2019 Posted by Pocketstop in Other

Companies typically purchase products and services to solve a specific problem or achieve a certain goal. However, when evaluating software solutions, it is worthwhile to look for what secondary benefits that same software can provide your organization. While this outcome may not always be a possibility, it is worth considering in order to gain a greater Return on Investment (ROI).

August 5, 2019 Posted by Pocketstop in Other

Business-to-Consumer (B2C) Marketing represents a chance for businesses to have a positive influence on consumer behavior. This means businesses must be quick and timely with their marketing since consumers often act on impulse based on current requirements ultimately leaving a small window of opportunity to do it.

July 24, 2019 Posted by Pocketstop in Other

Today’s brands and marketers have access to a variety of channels to reach out to their target audience. From social media and video streaming platforms to email and search engines – you can leverage different mediums to connect with potential customers. It has become crucial for brands to have a build a powerful online reputation.

July 1, 2019 Posted by Pocketstop in Other

The manufacturing industry is one of the most frequently hacked industries. It was second on the list of the 2016 Cyber Security Intelligence Index just behind healthcare. However, in 2017, things changed, and about 1/3rd of all cyberattacks in the second quarter of this year targeted manufacturing.

June 28, 2019 Posted by Pocketstop in Other

Workplace violence is a growing concern for every industry in the U.S. Earlier this year, a former employee, who had just been sacked, opened fire at Henry Pratt Company in Illinois. The incident resulted in six fatalities, including the perpetrator. Six other employees of the plant were also injured.

June 26, 2019 Posted by Pocketstop in Other

The onset of June has ushered in this year’s Atlantic hurricane season in the U.S. In 2018, major hurricanes such as Florence and Michael caused catastrophic damage in the southeastern U.S. In the aftermath of these cataclysmic natural disasters, many businesses are still struggling to re-establish their footing. The hurricanes also caused significant loss of life and property.

June 25, 2019 Posted by Pocketstop in Other

The landscape of marketing is in a state of constant change. Brands have to revamp their strategies with the introduction of every new technology or cultural shift. One such challenge that brands and marketers are facing at present is connecting with Generation Z. Their online behavior, purchase decisions, preferences, and aspirations, are very different from those of their predecessors, including …